A recent edition of the new Axios Communicators newsletter offered pitch advice from five Axios reporters and a co-founder. Newsletter author Eleanor Hawkins polled her colleagues on what PR folks need to be told.
Experienced B2B reporters often can’t help turning news stories into analysis, where context and POV shroud the actual news. Not so with TechTarget news writer Esther Ajao, now finishing her first year at SearchEnterpriseAI.
There’s no one like Maria Korolov. Born in Russia and now living in western Massachusetts, freelancer Maria covers cybersecurity, AI and virtual technologies for five IT media titles.
“The best surveys are ones that reveal unexpected findings or examine issues that have not yet been widely covered,” says Chain Store Age senior editor Dan Berthaiume.
We went deep this week on CIO Journal, the WSJ vertical that turned ten years old last month. Our subscribers regularly ask how to break through. We hope our data and analysis can help.
CMP Media launched Dark Reading 16 years ago this month. Kelly Jackson Higgins worked there back then — and every day since. Today Kelly is editor-in-chief, having succeeded Tim Wilson, who passed away last fall.
Focused on developers and data, B2B tech edit freelancer Adrian Bridgwater writes for UK-based ComputerWeekly, Enterprise Networking Planet, eWeek UK, Forbes and IDG Connect.
After becoming a VentureBeat freelancer last month, Tim Keary wrote 41 stories in 42 days. With rare exception, the articles focused either on a product announcement or a funding round. Dozens of companies saw their news covered thoroughly — in a context useful to buyers.
You may know Bob Safian as the former editor of Fast Company. As good a job as that was, Bob may be on to something even bigger and better…
A former VP and chief insights officer at Forbes, Bruce Rogers continues to serve his alma mater as a senior contributor. He says he receives ten pitches a day. Before you add the 11th, give yourself an advantage and enjoy this Q&A…
YOUR ACCOUNT
FRIDGE NOTES
Former NYT reporter and Google Cloud EIC Quentin Hardy also interviewed Eric Savitz about his career and move to GM. Good reading.
The UK-based newsletter company called Trending Now uses AI to scrape what’s trending across 27 areas of B2B. Press Gazette has additional detail. The company employs ten, none of whom are journalists (by traditional definition).
The full union membership needs to ratify it on July 24, but it looks like no editors can be laid off or suffer a salary cut if the publication goes big in its use of generative AI. More detail here from Neiman.
Goldman Sachs took 32 pages to say pretty much that. The media business may turn out to be an outlier, an industry perfectly suited to synthetic, multilingual words, sounds and images at scale. As for everyone else, well, the global consultancies will learn the truth first because they have rushed to monetize Gen AI — they aren’t yet succeeding.
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