Connie Loizos Succeeds Matthew Panzarino As TechCrunch EIC
August 30, 2023
6:04 pm
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>> Strategies
AI Trends to Watch — Q4 2023
August 16, 2023
6:28 pm
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Beware the Phony Tech News Sites
August 11, 2023
3:03 pm
SWMS agency subscribers increasingly ask us about tech news sites that look legit at a glance, yet there’s something fishy about them.
Larry Dignan Joins Constellation Research to Build News, Analysis and Event Coverage
May 8, 2023
7:49 am
The B2B tech world has a new experience to explore — Constellation Insights from Constellation Research. Its newly hired EIC is Larry Dignan, best known as ZDNet’s former EIC, though he spent the past 17 months overseeing content at Celonis.
What Are Publications Doing With AI? Here’s The Latest Update.
April 20, 2023
7:36 am
Readers have been asking, “What are publications doing with AI? Will AI start to impact my job [in tech PR]?” Based on our research, the answers are (a) they’re not sure yet and (b) not for a very long time.
The New TechNews, and a PR Pitch Model for 2023
April 18, 2023
9:51 am
Search platform TechNews last month introduced features that let users spot trends deep within tech editorial. Launched as IT Database in 2007, TechNews is widely used within tech PR to learn who is writing what.
Tom Krazit Launches ‘Runtime’
April 10, 2023
6:58 am
“We sure miss Protocol,” enterprise tech PR pros often say. What they mean is, “We sure miss what Tom Krazit brought to the party.” They no longer have to, because last week the former Protocol enterprise editor founded Runtime.
Here’s A Hack for Spotting Cybersecurity Trends
March 30, 2023
4:02 am
What’s trending in cybersecurity? It’s a good time to know, with the 32nd annual RSA Conference just around the corner. According to newly revamped TechNews, in terms of volume, whats’s trending is the same old damn thing: cyberattacks described in multiple, similar terms.
‘Fellows’ and ‘Interns’ Make Great Targets
February 27, 2023
8:12 am
Most PR pros categorize targets by beat, then by publication. There’s another way — by experience. The rookies are happy to be where they are. And quite often they are friendly toward PR, especially when you appear to know a little bit about them.
How to Pitch Silverlinings
February 16, 2023
6:48 am
Now in its second month, new cloud publication Silverlinings has established itself. Should you approach? Let’s first address the mission.
YOUR ACCOUNT
FRIDGE NOTES
SWMS Emailers To Resume Next Week
June 11, 2025
I am currently informing all subscribers personally that SWMS is back. Informing people through an email blast is of course bad form. So I’m going to defer the reintroduction of the SWMS emailers until next week… thank you for your patience.
Axios is Hiring…
June 7, 2025
Axios is hiring a senior tech reporter to cover AI. How long will it take for the “laid-off” to land on their feet? It is already happening.
Next Big Thing: BrainTech
June 5, 2025
From Crunchbase News:
Neuralink’s recent $650 million raise is by far the largest for a neural interface startup on record, but comes as funding to neuroscience startups overall is set to rise sharply this year. All told, funding to the broader category of neuroscience startups totaled $896 million last year and is on track to reach $1.4 billion in 2025.
The Era of ‘Camera-less’ Video
June 4, 2025
From the excellent The Rundown AI newsletter: The future of video content creation is increasingly looking camera-less — with this latest round of upgrades taking avatars from more robotic talking heads to full-fledged actors with more granular control over motion and expressiveness.
Time to get a grip on Veo.
Business Insider Lays Off 20% of Staff
May 30, 2025
The BI culture over the years has been aloof to vendors and definitely PR. Now that many of those affected could use a friend or two, here’s hoping they get the lift they need. Here is the message from BI CEO Barbara Peng.