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Fortune Enters The CIO Game

Who does John Kell write for again? Fortune? Fast Company? Business Insider? Well, all of them. John might have to rein things in starting this week, however, once he starts producing Fortune’s new CIO Intelligence newsletter.

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More Narrative Formula Examples

Perhaps you saw our Nov. 30 analysis of narrative story formulas that continually appear in Tier 1. The idea would be for PR pros to contour their story pitches to fit one of these formulas, since publications are writing these kinds of stories anyway.

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FRIDGE NOTES

Catch Up on SDxCentral

It’s been tough to keep track of SDxCentral this year, with the sale… management moves… Here’s a podcast and an article that will help you catch up.. thank you, Ben, for the assistance.

Layoffs at Informa Techtarget

Newly merged TechTarget and Informa this month laid off 10 percent of their employees. Check out the euphemism in the 8-K: “[the] net reduction [will be] up to approximately 10% of the Company’s current global colleague base.” That just beats all, doesn’t it?

BI Lets You Advertise Against Emotion

Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content is headed; and this trend may someday affect the way that you pitch.

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