SiliconANGLE Media Launches 27 Awards
October 7, 2024
11:35 am
SiliconANGLE Media has launched the Tech Innovation CUBEd Awards, comprising 27 awards focused on companies, people and products.
>> Strategies & Pitch Opps
SWMS Deep-Dive: Innovation Edit
September 23, 2024
5:06 pm
This SWMS deep-dive on innovation edit started out as a cheat sheet — but sadly, there just aren’t that many targets. There are some. Innovation seems to be too abstract a concept for most publications to cover as a beat.
Make A Two-Person Podcast Out Of Any Text File Or PDF
September 16, 2024
5:30 am
If you’ve ever listened to a podcast, you’ll want to spend six minutes listening to this. It’s an experimental audio file produced by a new Google tool called NotebookLM. It turns a text file or PDF into a podcast…
Business Insider Misses The Mark
September 11, 2024
7:07 am
Business Insider’s newly named EIC, Jamie Heller, is exactly what BI needed: an experienced, no-nonsense newspaper pro disinclined to accept shortcuts.
Deep Dive: Fortune’s Edit Churn in 2024
August 26, 2024
4:07 am
Fortune sure does churn through the journalists. In the ten months since we last studied its masthead, 19 editors have departed, while 16 arrived. That’s roughly a 25 percent turnover rate.
Pitching VC Trend Reporters? A Data Storm Is Brewing.
July 24, 2024
8:29 am
Until now at least, PR pros never had to pay much attention to tech analytics platforms such as CrunchBase, PitchBook and CB Insights. Sure, they might have had a blog. But PR was built to pitch publications. The worlds of tech data and tech edit really didn’t intersect.
SWMS Service Resumes Today
July 8, 2024
4:26 am
SWMS service resumes today. Thank you for your patience. On Jun. 20, six days after losing Christy, I tested positive for COVID-19 and remained positive
Analysis: Bloomberg and WSJ Brace For AI
June 10, 2024
7:10 am
Two of the world’s most powerful business publishers are out to refine themselves as the impact of generative AI approaches.
How To Crack Tier 1 With ‘Can They Do It?’
June 3, 2024
6:56 am
It’s been true for years: Tier 1 loves to craft “can they do it?” stories. Some PR pros avoid pitching “can they do it” stories because “what if they can’t?” Why encourage a reporter to think that the company might come up short?
The Elements of Jane Thier’s CEO Profiles
May 13, 2024
1:16 pm
It’s one thing to know that Fortune reporter Jane Thier writes CEO profiles, and quite another to know the ingredients. We analyzed the 12 CEO/founder profiles Jane produced so far this year — and asked Anthropic’s Claude 3 to do the same.
YOUR ACCOUNT
FRIDGE NOTES
BI, Wired Tricked By AI Freelance ‘Author’
August 21, 2025
This is a must-read article about both Business Insider and Wired being tricked by a phony freelance reporter writing phony stories. If BI and Wired can be fooled, everybody can be fooled.
SWMS ‘Sound Thinking’: David Strom on AI
July 21, 2025
Veteran tech journalist David Strom is working with a couple of AI developers to understand exactly the nature of his writing as it has unfolded over the years. In this edition of Sound Thinking, David shares his learnings and where everything might go.
Catch Up on SDxCentral
July 20, 2025
It’s been tough to keep track of SDxCentral this year, with the sale… management moves… Here’s a podcast and an article that will help you catch up.. thank you, Ben, for the assistance.
Layoffs at Informa Techtarget
July 18, 2025
Newly merged TechTarget and Informa this month laid off 10 percent of their employees. Check out the euphemism in the 8-K: “[the] net reduction [will be] up to approximately 10% of the Company’s current global colleague base.” That just beats all, doesn’t it?
BI Lets You Advertise Against Emotion
July 13, 2025
Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content is headed; and this trend may someday affect the way that you pitch.