FT Introduces Tool to Infuse ‘DEI Tone’ Into Edit
September 27, 2023
8:43 am
The Financial Times this month introduced FT Diversify, an AI-powered software SaaS tool that helps publishers create bias-free content.
>> Strategies & Pitch Opps
Connie Loizos Succeeds Matthew Panzarino As TechCrunch EIC
August 30, 2023
6:04 pm
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AI Trends to Watch — Q4 2023
August 16, 2023
6:28 pm
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Beware the Phony Tech News Sites
August 11, 2023
3:03 pm
SWMS agency subscribers increasingly ask us about tech news sites that look legit at a glance, yet there’s something fishy about them.
The SWMS-Semrush Top 15 Index: Here’s What Go-Getters Want
August 10, 2023
3:57 pm
Inc. these days has 13 million unique visitors a month, more than twice that of Fast Company, which has 5.9 million. Entrepreneur does pretty well at 8 million. LinkedIn, on the other hand, has 1.7 billion.
The SWMS-Semrush Top 15 Index: Surprises Galore
June 1, 2023
5:50 am
Publications do have positions in the marketplace, but they often stray from them, pleasing readers in the process.
Larry Dignan Joins Constellation Research to Build News, Analysis and Event Coverage
May 8, 2023
7:49 am
The B2B tech world has a new experience to explore — Constellation Insights from Constellation Research. Its newly hired EIC is Larry Dignan, best known as ZDNet’s former EIC, though he spent the past 17 months overseeing content at Celonis.
What Are Publications Doing With AI? Here’s The Latest Update.
April 20, 2023
7:36 am
Readers have been asking, “What are publications doing with AI? Will AI start to impact my job [in tech PR]?” Based on our research, the answers are (a) they’re not sure yet and (b) not for a very long time.
The New TechNews, and a PR Pitch Model for 2023
April 18, 2023
9:51 am
Search platform TechNews last month introduced features that let users spot trends deep within tech editorial. Launched as IT Database in 2007, TechNews is widely used within tech PR to learn who is writing what.
Tom Krazit Launches ‘Runtime’
April 10, 2023
6:58 am
“We sure miss Protocol,” enterprise tech PR pros often say. What they mean is, “We sure miss what Tom Krazit brought to the party.” They no longer have to, because last week the former Protocol enterprise editor founded Runtime.
YOUR ACCOUNT
FRIDGE NOTES
SWMS Predictions for 2025
December 10, 2024
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
Talk About Confidentiality…
December 10, 2024
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Introducing ‘SWMS Sound Thinking’
November 22, 2024
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
Business Insider Reporters Starting to Go on Camera
November 19, 2024
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.
The ‘AI Fantasy Draft’ From Eric Newcomer
November 13, 2024
At this time last year, Eric Newcomer and his two podcast co-hosts — Max Child and James Wilsterman — each formed an “AI startup fantasy team” and picked five AI startups to seed their rosters. We’re now in year 2 and it’s time to draft again. The podcasters wonder… which startups do they dump? Which do they add? The player whose startups accumulate the most total value by Nov. 1, 2028 is the winner, so there’s plenty of time to make adjustments. Here’s a link to the AI fantasy team podcast — you may need a password. Not sure.
How Do We Read?
November 9, 2024
This timeless explainer — a powerful blend of visuals and text — will explain the psychology of how we read, as in, how does the mind actually work? Hats off to Message Labs, the producer.