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A POV on Insider/Business Insider

Earlier this month a subscriber asked us for a POV on Insider/Business Insider. What makes them tick? Our response initially was intended only for the subscriber — but we changed our mind about that.

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Beware Hostile ‘Climate’ Edit

Protocol launched a climate vertical last week. Axios launched a new Climate Truths Deep Dive series, chronicling “how climate change affects nearly everything…” Insider this month launched a multi-part article series on Financing a Sustainable Future.

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TC’s ‘Equity’ Podcast Turns Five

TechCrunch’s Equity podcast turns five years old this week. If you haven’t listened lately, consider it. It’s “a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines.”

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Change is Coming to 31-Year-Old ZDNet

Change is coming to 31-year-old ZDNet. According to EIC Jason Hiner, ZDNet is honing its focus on professionals of all sorts — not just IT pros. Its historic emphasis on B2B and IT will soon be over.

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Inside Datanami’s ‘People to Watch’ List

Datanami last week announced its list of 2022’s People to Watch. Datanami last week announced its list of 2022’s People to Watch. Eight men, four women. Six whites, six from cultures under-represented. “I can’t say that it’s a scientific process,” EIC Alex Woodie told us.

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On Ukraine

On Feb. 28 we received an inquiry from a subscriber (vendor, not agency) asking whether journalists were bristling at being pitched in light of the crisis in Ukraine. The subscriber said “proactive pitching” had been paused. Here was our response…

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Deep-Dive: Kyle Alspach, VentureBeat

VentureBeat staff writer Kyle Alspach wrote 15 articles last week. Yes, fifteen, and they averaged a bit more than 900 words each. So if you’ve have a hard time reaching Kyle with your cybersecurity pitch, that could be why.

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Tom Krazit’s Secret Weapon

PR pros often wonder how to measure the influence of a particular publication. Similarweb measures audience size and that’s great. How do you measure a publication’s relationship with its readers?

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FRIDGE NOTES

Much of Gen Z Searches on Social, Not Google

Says Digiday today: 40 percent of Gen Z uses TikTok or Instagram when searching for lunch recommendations. The younger you go, the tighter the grip held by platforms. Musk’s calculation that few will ever leave X might not be too far off in the long run.

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