4 Cheddar News Shows to Pitch
August 16, 2022
2:48 pm
PR pros have a decent shot at placing CEOs in several Cheddar shows. Here’s a rundown of them. For contact info, consult our accompanying Cheddar cheat sheet.
>> Strategies & Pitch Opps
The New Stack Reopens the Door to Contributed Content
August 14, 2022
11:14 am
The New Stack (TNS) is accepting contributed posts again. During a months-long hiatus, editors rethought their priorities, and consulted Google Analytics to understand what had resonated.
AI-Written Articles Coming to Bankrate
July 27, 2022
6:35 pm
The Associated Press began publishing computer-generated articles eight years ago. Yet it always seems a bit futuristic — perhaps even dystopian — when a publisher turns to an algorithm to write articles.
How Bad Are Things Really?
July 13, 2022
10:05 am
We’ve all read about the layoffs, hiring freezes and down rounds. Calendar-year budgeting for 2023 starts soon. Is the tech business in trouble? What can we expect for tech coverage in the weeks and months ahead?
Punchbowl News: ‘100 Proof’ Insight for the Politically Minded
July 6, 2022
11:43 am
What publication, launched only 18 months ago, is already sponsored by Google, Amazon, Target and Walmart? The answer is Punchbowl News.
Deep-Dive: Protocol Enterprise
June 23, 2022
9:18 am
One year ago Tom Krazit Tweeted: “…some personal/Protocol news: I’m now the Enterprise Editor for Protocol | Enterprise, overseeing coverage and planning for a big expansion. We are hiring for five (5!) new enterprise reporters to work with me and @JoePWilliams31…”
Trends in Thought Leadership, Jun. 2022
June 21, 2022
2:10 pm
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Pitching Bloomberg’s Brody Ford
June 20, 2022
10:45 am
Brody Ford last month succeeded Joe Williams as the Bloomberg tech reporter most likely to write the story you’re pitching. Time to get him on the radar.
12 Commandments from Contributed Content Gatekeepers
April 26, 2022
5:46 am
This month we studied guidelines from contributed content gatekeepers. Dozens and dozens of them.
Analysis: A Tale of Two Fortunes
April 22, 2022
8:20 am
This is a tale of two Fortunes — “new” Fortune and “classic” Fortune, each with their own needs and culture. You’ll want to approach accordingly.
YOUR ACCOUNT
FRIDGE NOTES
NYT Rolls Out ‘Enhanced’ Bio Pages for Its Reporters
September 22, 2023
Here’s how Mike Isaac presents himself. A single perfunctory paragraph doesn’t cut it anymore in a world of disinformation and synthetic, AI-generated content where no one really knows the agenda. The NYT wants to get out in front of that, especially before the 2024 elections heat up. Read the background behind this in Vanity Fair.
Louise Story On How Smart Journalists Are Using AI
September 22, 2023
Legendary journalist Louise Story reveals how the smartest edit shops are using AI. Here come the flexicles.
‘Time’ Doubles Its POV Content
September 18, 2023
Sara Fischer of Axios nails another scoop: Time is merging its Time Ideas section into a new one, called Time100 Voices. It doesn’t promise big opportunity for tech PR — it aims so high that only the Benioffs and Nadellas stand a chance.
Latest Semrush Research: Mental Health A Top Concern Worldwide
September 18, 2023
Recent research from Semrush, a data partner of ours, reveals the most searched societal issues based on average monthly Google searches between January 2019 and June 2023, and how they rank across 35 countries. Searches related to mental health are skyrocketing.
Marshall Kirkpatrick Renamed His AI Newsletter
September 15, 2023
It is now called AI Time To Impact, and if you care about what’s real in AI and when we need to care about it, AI Time To impact is a must-read.
Much of Gen Z Searches on Social, Not Google
September 12, 2023
Says Digiday today: 40 percent of Gen Z uses TikTok or Instagram when searching for lunch recommendations. The younger you go, the tighter the grip held by platforms. Musk’s calculation that few will ever leave X might not be too far off in the long run.