The SWMS-Semrush Top 15 Index: Surprises Galore
Publications do have positions in the marketplace, but they often stray from them, pleasing readers in the process.
Publications do have positions in the marketplace, but they often stray from them, pleasing readers in the process.
The B2B tech world has a new experience to explore — Constellation Insights from Constellation Research. Its newly hired EIC is Larry Dignan, best known as ZDNet’s former EIC, though he spent the past 17 months overseeing content at Celonis.
Readers have been asking, “What are publications doing with AI? Will AI start to impact my job [in tech PR]?” Based on our research, the answers are (a) they’re not sure yet and (b) not for a very long time.
Search platform TechNews last month introduced features that let users spot trends deep within tech editorial. Launched as IT Database in 2007, TechNews is widely used within tech PR to learn who is writing what.
“We sure miss Protocol,” enterprise tech PR pros often say. What they mean is, “We sure miss what Tom Krazit brought to the party.” They no longer have to, because last week the former Protocol enterprise editor founded Runtime.
We’ve decided to go ahead and publish selected slides from a presentation we made to a subscriber several weeks ago. We hesitated because some of the slides leaned toward “preachy”; subscribers typically like it when SWMS stays in its lane, delivering cheat sheets and tech media analysis.
What’s trending in cybersecurity? It’s a good time to know, with the 32nd annual RSA Conference just around the corner. According to newly revamped TechNews, in terms of volume, whats’s trending is the same old damn thing: cyberattacks described in multiple, similar terms.
Here’s a toolkit designed to help SWMS readers monitor the unfolding Silicon Valley Bank situation from a tech media point of view.
Most PR pros categorize targets by beat, then by publication. There’s another way — by experience. The rookies are happy to be where they are. And quite often they are friendly toward PR, especially when you appear to know a little bit about them.
Now in its second month, new cloud publication Silverlinings has established itself. Should you approach? Let’s first address the mission.
YOUR ACCOUNT
FRIDGE NOTES
… and it has no problem disclosing how. Reporters still run the joint, but they are getting AI assistance.
The Atlantic’s Karen Hao, in conjunction with the Pulitzer Center, is designing a course in AI for journalists. Classes begin next month. Details here. Might be something to alert your friendlies about. Karen hopes to help train 1,000 journalists in AI over the next two years.
Joshua Topolsky‘s edit project for Robinhood is optimized for mobile but you can peruse it here. The design seems crazy. Context from Axios’s Sara Fischer here.
‘The Prompt” is not out yet, but you can sign up for it here.
That’s the strategy as expressed to NYT’s Katie Robertson by Axios CEO Jim VandeHei. First up: Eleanor Hawkins, Sara Fischer and Dan Primack.
Forbes’s reputation is taking a hit because of the ad scandal unearthed this month by the WSJ. Some advertisers have stopped spending with Forbes, at least temporarily. Here’s the latest from Digiday [subscription required].