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>> Strategies & Pitch Opps

More Narrative Formula Examples

Perhaps you saw our Nov. 30 analysis of narrative story formulas that continually appear in Tier 1. The idea would be for PR pros to contour their story pitches to fit one of these formulas, since publications are writing these kinds of stories anyway.

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A New Paid Opp at Enterprise Times

UK-based Enterprise Times has an interesting proposition this year for B2B agency folks: instead of pitching weak news and hoping for the best, why not pay for prominent publication at an affordable rate?

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Three Challenges for Fortune In 2024

We’ve probably overcovered Fortune this year relative to other publications, but only because the 94-year-old publication outperformed everyone else in the industry. That was then. Fortune may struggle in ’24 to replicate 2023’s success. Here’s why.

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ServiceNow Throws Money at Fortune to Jumpstart AI Spending

ServiceNow has launched a special report on Fortune to jumpstart strategic spending on AI, illustrating workarounds for implementation problems, and otherwise illuminating the path to integrating AI into software operations. This is a branding exercise, of course, and perhaps is a sign that earned media is just not going get a strategic job done.

AIQ shows a big idea and how to leverage the prestige of Fortune without having to pitch stories to accomplish that same objective: you can just buy shelf space. In the case of AIQ, Fortune hired freelancer Sage Lazzaro — who used to work on staff there to create high-level content. So let’s keep an eye on this project, monitoring how well-respected it is… and whether its content gets surfaced in search engines.

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