What exactly is Tier 1 publishing on TikTok, and is it pitchable? So few PR pros know because when they do find themselves on TikTok, they are probably not visiting, say, The Economist.
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Bloomberg last fall launched a 60-day marketing campaign with the message, “context changes everything.” In 2024 the “context’ messaging has continued, in the form of promoting Bloomberg’s opinion content.
What can tech PR expect in terms of AI coverage in February, March and April? As part of a valet consulting request, a subscriber asked us to do some thinking on that. Below is what we came up with.
TechCrunch suffered layoffs yesterday. At least five editors were affected
Perhaps you saw our Nov. 30 analysis of narrative story formulas that continually appear in Tier 1. The idea would be for PR pros to contour their story pitches to fit one of these formulas, since publications are writing these kinds of stories anyway.
UK-based Enterprise Times has an interesting proposition this year for B2B agency folks: instead of pitching weak news and hoping for the best, why not pay for prominent publication at an affordable rate?
Tech media changed today with the merger of TechTarget and Informa PLC, which calls itself “a leading international events, digital services and academic knowledge group.”
We’ve probably overcovered Fortune this year relative to other publications, but only because the 94-year-old publication outperformed everyone else in the industry. That was then. Fortune may struggle in ’24 to replicate 2023’s success. Here’s why.
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YOUR ACCOUNT
FRIDGE NOTES
Julie opens up to host Dave Reddy.. it’s a good listen. BVM is a SWMS subscriber.
Media analyst Brian Morrissey predicts that many smaller trade publishers and consumer publishers may one day just ditch readers altogether and simply publish to LLMs under contract and make their money that way. It’s a lot simpler than trying to sell ads to a dwindling reader base.
Axios is hiring a senior tech reporter to cover AI. How long will it take for the “laid-off” to land on their feet? It is already happening.
From Crunchbase News:
Neuralink’s recent $650 million raise is by far the largest for a neural interface startup on record, but comes as funding to neuroscience startups overall is set to rise sharply this year. All told, funding to the broader category of neuroscience startups totaled $896 million last year and is on track to reach $1.4 billion in 2025.
From the excellent The Rundown AI newsletter: The future of video content creation is increasingly looking camera-less — with this latest round of upgrades taking avatars from more robotic talking heads to full-fledged actors with more granular control over motion and expressiveness.
Time to get a grip on Veo.
