Deep Dive Part 3: Gen AI Critiques A Contributed Post
March 23, 2024
12:24 pm
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>> Strategies & Pitch Opps
SWMS Update: Silverlinings
March 4, 2024
3:49 pm
Last year around this time we covered the launch of Silverlinings, a trade publication serving network cloud architects. In the wake of Protocol’s sudden demise
Fortune Enters The CIO Game
February 27, 2024
10:20 am
Who does John Kell write for again? Fortune? Fast Company? Business Insider? Well, all of them. John might have to rein things in starting this week, however, once he starts producing Fortune’s new CIO Intelligence newsletter.
SWMS Deep-Dive, Part 1: TikTok Not Vital For Tech PR
February 13, 2024
4:12 am
Is TikTok worth the attention of tech PR pros? Based on fresh SWMS research, the answer is no, not really.
SWMS Deep-Dive, Part 2: TikTok Targets in Tier 1
February 13, 2024
4:09 am
What exactly is Tier 1 publishing on TikTok, and is it pitchable? So few PR pros know because when they do find themselves on TikTok, they are probably not visiting, say, The Economist.
SWMS Deep-Dive, Part 3: The Toxicity of Retention Editing
February 13, 2024
3:48 am
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What Bloomberg Says About Its Own Opinion Section
February 7, 2024
4:29 pm
Bloomberg last fall launched a 60-day marketing campaign with the message, “context changes everything.” In 2024 the “context’ messaging has continued, in the form of promoting Bloomberg’s opinion content.
Analysis: What’s Coming In AI Coverage, Feb.-Apr.
February 7, 2024
8:50 am
What can tech PR expect in terms of AI coverage in February, March and April? As part of a valet consulting request, a subscriber asked us to do some thinking on that. Below is what we came up with.
Layoffs Strike TechCrunch
January 30, 2024
8:24 am
TechCrunch suffered layoffs yesterday. At least five editors were affected
More Narrative Formula Examples
January 25, 2024
5:42 am
Perhaps you saw our Nov. 30 analysis of narrative story formulas that continually appear in Tier 1. The idea would be for PR pros to contour their story pitches to fit one of these formulas, since publications are writing these kinds of stories anyway.
YOUR ACCOUNT
FRIDGE NOTES
Quentin Hardy Interviews Eric Savitz
July 23, 2024
Former NYT reporter and Google Cloud EIC Quentin Hardy also interviewed Eric Savitz about his career and move to GM. Good reading.
27 B2B Newsletters, All In One Place
July 23, 2024
The UK-based newsletter company called Trending Now uses AI to scrape what’s trending across 27 areas of B2B. Press Gazette has additional detail. The company employs ten, none of whom are journalists (by traditional definition).
Union for Mashable, PC Mag and Lifehacker Wins Protection Against Gen AI
July 18, 2024
The full union membership needs to ratify it on July 24, but it looks like no editors can be laid off or suffer a salary cut if the publication goes big in its use of generative AI. More detail here from Neiman.
Gen AI: The Big Fizzle?
July 10, 2024
Goldman Sachs took 32 pages to say pretty much that. The media business may turn out to be an outlier, an industry perfectly suited to synthetic, multilingual words, sounds and images at scale. As for everyone else, well, the global consultancies will learn the truth first because they have rushed to monetize Gen AI — they aren’t yet succeeding.
Want A Free 1-Month Sub to Big Technology from Alex Kantrowitz?
July 8, 2024
Three free one-month subs are available from SWMS, no catches or gimmicks. Get in touch for details. BT is among the best tech newsletters out there.