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SWMS Deep-Dive: Innovation Edit

This SWMS deep-dive on innovation edit started out as a cheat sheet — but sadly, there just aren’t that many targets. There are some. Innovation seems to be too abstract a concept for most publications to cover as a beat.

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Pitching VC Trend Reporters? A Data Storm Is Brewing.

Until now at least, PR pros never had to pay much attention to tech analytics platforms such as CrunchBase, PitchBook and CB Insights. Sure, they might have had a blog. But PR was built to pitch publications. The worlds of tech data and tech edit really didn’t intersect.

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SWMS Service Resumes Today

SWMS service resumes today. Thank you for your patience. On Jun. 20, six days after losing Christy, I tested positive for COVID-19 and remained positive

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How To Crack Tier 1 With ‘Can They Do It?’

It’s been true for years: Tier 1 loves to craft “can they do it?” stories. Some PR pros avoid pitching “can they do it” stories because “what if they can’t?” Why encourage a reporter to think that the company might come up short?

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FRIDGE NOTES

When Publishers Ditch Readers Altogether…

Media analyst Brian Morrissey predicts that many smaller trade publishers and consumer publishers may one day just ditch readers altogether and simply publish to LLMs under contract and make their money that way. It’s a lot simpler than trying to sell ads to a dwindling reader base.

Next Big Thing: BrainTech

From Crunchbase News:

Neuralink’s recent $650 million raise is by far the largest for a neural interface startup on record, but comes as funding to neuroscience startups overall is set to rise sharply this year. All told, funding to the broader category of neuroscience startups totaled $896 million last year and is on track to reach $1.4 billion in 2025.

The Era of ‘Camera-less’ Video

From the excellent The Rundown AI newsletter: The future of video content creation is increasingly looking camera-less — with this latest round of upgrades taking avatars from more robotic talking heads to full-fledged actors with more granular control over motion and expressiveness.

Time to get a grip on Veo.

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