Fast Company’s ‘Ask the Experts’
July 28, 2025
3:40 pm
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>> Strategies & Pitch Opps
Understanding Fortune Intelligence (Updated)
July 25, 2025
9:04 am
Fortune’s new Fortune Intelligence section, launched this month, is pitchable against all odds. Contract editor Nick Lichtenberg is officially the pitch contact there.
A Brief Note on A/B Testing…
July 19, 2025
3:43 pm
Do you practice A/B testing in any aspect of your business? A/B testing has been around for roughly a quarter of a century.
HBR, The Information “Go Software”
July 12, 2025
10:30 am
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SWMS ‘Sound Thinking’: Rafe Needleman’s AI Advice For AEs and SAEs
July 9, 2025
3:44 pm
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SWMS Deep-Dive: Substack
July 6, 2025
11:03 am
Think about when clients first started asking you about podcasts. Five years ago? 10? Podcasts were invented more than 20 years ago.
AI Cracks the Code on WSJ CIO Journal
July 2, 2025
1:38 pm
You’ve always known that it’s tough to crack the WSJ CIO Journal. Now thanks to Google Gemini 2.5 Pro and Claude Sonnet 4, you now know exactly why, and exactly what you can do about it.
Analysis/Cheat Sheet: Getting Beyond the Grief of the Layoffs
June 8, 2025
12:03 pm
In 1991, back when I was running PC Week, I once flew to New York to meet to with the big boss, Ziff-Davis CEO Eric Hippeau.
A Profile Isn’t Just a Profile: Inside Fortune’s Portrayal of Nike’s New CEO
January 31, 2025
7:05 am
So you want your CEO profiled in Tier 1? Fortune this month served up a good reminder that the big publications have channels, and a “profile” may come across differently in each, with different PR outcomes.
The Atlantic: Deconstructed Through AI and Ready to Pitch
January 10, 2025
8:42 am
Pitching The Atlantic has never been easy. PR pros always know what trade editors care about. Not so with a highly curated publication such as The Atlantic, still driven by the boundary-free judgment of human storytellers.
YOUR ACCOUNT
FRIDGE NOTES
SWMS ‘Sound Thinking’: David Strom on AI
July 21, 2025
Veteran tech journalist David Strom is working with a couple of AI developers to understand exactly the nature of his writing as it has unfolded over the years. In this edition of Sound Thinking, David shares his learnings and where everything might go.
Catch Up on SDxCentral
July 20, 2025
It’s been tough to keep track of SDxCentral this year, with the sale… management moves… Here’s a podcast and an article that will help you catch up.. thank you, Ben, for the assistance.
Layoffs at Informa Techtarget
July 18, 2025
Newly merged TechTarget and Informa this month laid off 10 percent of their employees. Check out the euphemism in the 8-K: “[the] net reduction [will be] up to approximately 10% of the Company’s current global colleague base.” That just beats all, doesn’t it?
BI Lets You Advertise Against Emotion
July 13, 2025
Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content is headed; and this trend may someday affect the way that you pitch.
Just What We Need: An Avalanche of Fake News Sites
July 12, 2025
An avalanche of fake news sites threatens the viability of the web itself. You may need a subscription to read this article, but this publication is definitely worth the money for a subscription.