Skip to content

>> PR

Covid-19: Where To from Here?

Will Covid-19, better known as the coronavirus, change how tech and business reporters spend their time? Yes, and the changes have begun. We’re querying tech and business editors and will update this article throughout coming days. Here’s what we’ve learned from the front lines so far.

Read More »

Lindsay Ciulla: Build the PR Team That Works for You

[Please welcome back SWMS contributing editor Lindsay Ciulla, a senior VP with (SWMS subscriber) Weber Shandwick Worldwide. –Ed.] Well friends, in what feels like the blink of an eye we’re somehow halfway through the first quarter of 2020 — in a decade that (at least when I was growing up) promised flying cars and travel via teleportation.

Read More »

Alex Shapiro: In-House PR FOMO Reality Check

[We asked PR vet Alex Shapiro to contrast the worlds of agency and in-house PR. He knows both. Enjoy the read. -Ed.] For agency PR pros, the grass may seem particularly greener right now on the in-house side and there’s no shortage of hot companies hiring. We’re all told the job market’s hot, and that can often feel true for the revolving doors of PR.

Read More »

Matthew Lynley: What Makes for a Great Communications Pro

[We asked Matthew Lynley, a former journalist with VentureBeat, TechCrunch and the WSJ, what makes for a great comms professional. Here’s what he had to say. — Ed.] Companies with massive budgets can hire a PR team the size of a small army. But hiring more people doesn’t make the company better at PR.

 
Read More »

Mitch Wagner: ‘Get to the Point — Fast’

[We asked veteran tech reporter Mitch Wagner to deconstruct two of his recent news stories, explaining why he wrote them the way he did. Mitch has done so — you will enjoy his contribution. –Ed.]

A tech journalist today needs to get to the point right away. As a tech journalist, I have an ideal reader in mind every time I write an article. As I write, I’m always asking myself how I can best serve that reader with the news they need to know, fast.

Read More »

Anton Molodetskiy: Don’t Fear the Phone

[Enjoy this true story from SWMS contributor and PR pro Anton Molodetskiy -Ed.] You may think that journalists would rather talk to a telemarketer than answer your phone call, but the phone is still a key tool for both reporters and PR. I learned this hard way a few years ago while managing outreach for a B2B startup coming out of stealth.

Read More »

SWMS Playbook: Challenges and Solutions

We recently conducted a video meeting with a subscriber who sought SWMS POV on the following media relations questions. With the subscriber’s permission, here are the questions and our responses. Hope you find them useful.

Read More »

From the Archives: The Best and Worst of CES Pitches

The best-written pitch is the one that works. Your style is “good” when it leads to a hit. That said, there are all too many ways to go wrong. Our subscribers continually say that the crickets are chirping like never before. Is your pitch as good as it can be?

Read More »

Lindsay Ciulla: Read and Succeed

Picture this. It’s Sunday morning. You have no plans. You roll out of bed and grab a cup of coffee. Now… what’s in your other hand? For most of us these days, the answer is “my phone.” But are you scrolling Instagram with that time? Or –- alternatively -– are you reading a magazine?

Read More »

YOUR ACCOUNT

FRIDGE NOTES

Gen AI: The Big Fizzle?

Goldman Sachs took 32 pages to say pretty much that. The media business may turn out to be an outlier, an industry perfectly suited to synthetic, multilingual words, sounds and images at scale. As for everyone else, well, the global consultancies will learn the truth first because they have rushed to monetize Gen AI — they aren’t yet succeeding.

Bloomberg Businessweek Goes Monthly

Now a misnomer, the Businessweek name will stick around for a while longer. Bloomberg is investing big in paper stock and photography. It’ll be a coffee table magazine, showcasing all that Bloomberg does. Now we know why Brad Stone took this new assignment. The first refurbed issue arrives in July.

Semafor Goes AI Crazy

Fourteen of 19 tech stories in the Semafor technology section are about AI. Two of the five outliers were about TikTok’s potential sale. Semafor sells itself on being differentiated. Chasing AI-news-of-the-day won’t achieve that.

YOUR ACCOUNT

For subscriptions and other inquiries, please Contact Sam.