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Keith Shaw: How to Duck the Roundup and Build Higher SOV

Reporters and editors love roundups, because it lets them quickly provide readers with lists of different companies providing similar offerings around a single topic, especially when that topic is timely (witness all the Covid-19 roundups lately). But PR agencies tend to dislike them, because they don’t get as much credit for a roundup placement…

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Amanda Orr: Edit Themes for Pitching the Recovery

[PR pro Amanda Orr writes:] Like much of the country, communications teams both in-house and at PR firms have been in a holding pattern. As we look at the Johns Hopkins tracker on a daily basis, watching the numbers of infections and fatalities climb, we knew (at least I hope most of us knew) that this wasn’t the time to send emails or make cold calls…

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David Strom: Covid Do’s & Don’ts

David Strom says: “My inbox is overflowing with a virus: all Covid, all the time, with pitches and experts offered from all walks of life. It isn’t just the infosec vendors, either: I’ve gotten pitches from genealogy vendors, and how sports reporters are coping now that there are no professional games being played.”

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Alex Shapiro: Editorial ‘Types’

Writes PR pro Alex: “Hanging out with reporters is my favorite part of the week and, having done it for a while, I’ve noticed some personality types that seem to recur. Here’s a pair of some of the most colorful media personalities I’ve encountered, and tips for getting on their good side.”

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Covid-19: Where To from Here?

Will Covid-19, better known as the coronavirus, change how tech and business reporters spend their time? Yes, and the changes have begun. We’re querying tech and business editors and will update this article throughout coming days. Here’s what we’ve learned from the front lines so far.

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Lindsay Ciulla: Build the PR Team That Works for You

[Please welcome back SWMS contributing editor Lindsay Ciulla, a senior VP with (SWMS subscriber) Weber Shandwick Worldwide. –Ed.] Well friends, in what feels like the blink of an eye we’re somehow halfway through the first quarter of 2020 — in a decade that (at least when I was growing up) promised flying cars and travel via teleportation.

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Alex Shapiro: In-House PR FOMO Reality Check

[We asked PR vet Alex Shapiro to contrast the worlds of agency and in-house PR. He knows both. Enjoy the read. -Ed.] For agency PR pros, the grass may seem particularly greener right now on the in-house side and there’s no shortage of hot companies hiring. We’re all told the job market’s hot, and that can often feel true for the revolving doors of PR.

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FRIDGE NOTES

The Economist Asks, ‘How Much Would You Pay?’

A survey fielded Nov. 27 asked how much (or how little) subscribers would pay for The Economist’s subscriber-only podcasts and newsletters, as well as its digital edition and a digital-print bundle. The survey strategy is brilliant: what if the publication charges too much, or worse, too little? Clearly, the publication is contemplating pricing changes and wants to maximize revenue.

A New Investment Firm Invests, Then Writes About It

The FT has a cool scoop about Hunterbrook, a new kind of investment firm. Guided in part by former WSJ EIC Matt Murray, Hunterbrook’s business model is part investment firm, part publisher. The investment side of the house drives a (theoretically) market-moving business deal, while the publishing side of the house — comprised of veteran business reporters and analysts — works alongside under NDA. At the very moment the deal is announced, the editorial side publishes the article, moving the market and giving Hunterbrook first-mover advantage. It’s all legal. though leaks could pose a moral hazard.

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