Protocol, Fortune Audiences Growing Faster Than the Rest
June 15, 2022
1:40 pm
Each June we study Similarweb data to see which Tier 1 brands are on the march. This year, far and away, it’s Protocol and Fortune.
>> Fortune
Analysis: A Tale of Two Fortunes
April 22, 2022
8:20 am
This is a tale of two Fortunes — “new” Fortune and “classic” Fortune, each with their own needs and culture. You’ll want to approach accordingly.
Odds & Ends: Forbes, Fortune
April 8, 2022
7:51 am
Above: Forbes Virtual NFT Billionaires. They go on sale Apr. 11, for Forbes paid subscribers. You’ll need at least .25 ETH (today worth $806) to
Odds & Ends
November 30, 2021
9:33 am
Peter Allen Clark left Time to become technology editor at Axios…Lucinda Shen left Fortune to join Axios, too — she will cover fintech there… Kyle Alspach left CRN to cover security for VentureBeat…
Profile: Robert Hackett, Fortune
October 18, 2021
1:56 pm
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Odds & Ends
October 5, 2021
4:35 pm
Fortune next week welcomes new EIC Alyson Shontell with a staff-only happy hour in a New York City drinking establishment…Natalie Gagliordi left ZDNet and now
Quartz, Fortune Excelling at Newsletters
July 22, 2021
11:07 am
Email newsletters are increasingly important in attracting loyal readers, according to Similarweb data analyzed by SWMS.
Find the Future of Fortune’s Readership in ‘Fortune Connect’
October 12, 2020
3:05 pm
Fortune hasn’t been “Fortune Magazine” for a while now. The 101-year-old organization is now, more than ever, a conference and community brand that also happens to produce an accompanying web site, newsletters and yes, a magazine. What is PR’s stake in this emerging Fortune?
A Fortune Reader Survey Gives and Receives
June 9, 2020
5:34 pm
We spent time this week completing a recently-fielded Fortune subscriber study and it was revealing indeed. A good way to ascertain what’s important to a publication is to complete a subscriber survey. The questions are designed to deliver basic info about subscribers but also are framed to test future concepts.
YOUR ACCOUNT
FRIDGE NOTES
Talk About An Awkward Interview…
October 22, 2024
Tomorrow at 1:05p PDT, Perplexity CEO Aravind Srinivas will be interviewed by WSJ reporter Deepa Seetharaman as part of this year’s WSJ Tech Live event. It might be awkward, because on Monday, WSJ parent News Corp. sued Perplexity for appropriating News Corp. content. Deepa stands to land the interview of the year if Aravind shows up. His lawyers will probably advise him not to.
The Atlantic Goes Monthly Again in Print
October 15, 2024
The Atlantic soon will publish 12 print editions a year, up from ten. “The greatness of print and especially a print magazine is that it sits still for you,” EIC Jeffrey Goldberg tells CNN. “It doesn’t beep and flash and demand that you do things.”
‘Hyperbolic’ Press Releases
October 9, 2024
Here’s a true story. An Oct. 8 Adweek headline says, ‘Press Releases Have Become Way Too Hyperbolic.’ The deck says, ‘Experts Warn the Loss of Credibility Could Lead to Catastrophe.”
TechCrunch Redesigns
October 2, 2024
TechCrunch redesigned this week. Still green, less clutter. Built for the phone. Events and newsletters rank higher in the home page scroll than startups, venture and AI. No enterprise section. Parent Yahoo invested this money to build engagement. More changes due in 2025, EIC Connie Loizos says.
Wired To Launch Awards Program
September 29, 2024
Adweek’s Mark Stenberg reports that Wired is getting into the awards business. The Wired 101 Awards will debut in October. Be on the lookout for the announcement.
BI’s AI-based Paywall Increased Conversions by 75 Percent
September 25, 2024
BI’s publishing software knows what you’ve clicked on before and where you came from. Through Google Analytics, BI also knows how all readers react to certain content. Once you visit, BI knows whether to ask you to subscribe, or to register, or just to let you see everything for just that one visit. Conversions rose 75 percent this year. Digiday got the scoop (subscription required).