Fortune Succeeding In Edit But Not In Sales
Great reporting from Mark Stenberg at Adweek. Two departures on the sales side seem to have hurt. The story also suggests that former Fortune CEO
Great reporting from Mark Stenberg at Adweek. Two departures on the sales side seem to have hurt. The story also suggests that former Fortune CEO
Fortune sure does churn through the journalists. In the ten months since we last studied its masthead, 19 editors have departed, while 16 arrived. That’s roughly a 25 percent turnover rate.
Ten months ago SWMS spotlighted five up-and-coming Fortune reporters, suggesting that PR get to know these rookies. Where are they now? Jane Thier continues to
You get fresh contact info for Fortune 500 executives too. This is an example of a journalism product. To the extent they have development resources,
At 27, she is one of the important Tier 1 journalists in the business. Important certainly to SWMS readers, because no one writes more CEO profiles than Brooklyn resident Jane Thier.
It’s one thing to know that Fortune reporter Jane Thier writes CEO profiles, and quite another to know the ingredients. We analyzed the 12 CEO/founder profiles Jane produced so far this year — and asked Anthropic’s Claude 3 to do the same.
Fortune this week signed an interesting agreement with STN Video. Fortune will deploy STN Video’s platform on Fortune.com. STN gets the right to distribute Fortune’s
Fortune editorial fellow Rachyl Jones wrote this 1,300-word feature that mentioned Neutrogena 29 times. An exec from Neutrogena’s parent company was quoted four times. Fortune ran
Fortune editorial fellow Dylan Sloan will turn 24 in May. If you happened to visit Freeport a year or two back, you might have run into a wavy-haired bouncer at Gritty McDuff’s Brew Pub.
Who does John Kell write for again? Fortune? Fast Company? Business Insider? Well, all of them. John might have to rein things in starting this week, however, once he starts producing Fortune’s new CIO Intelligence newsletter.
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FRIDGE NOTES
It was announced long ago, but on Nov, 26 we learn whether TechTarget stockholders want to join forces with Informa and its legion of IT media brands, not least of which is Industry Dive. It will be hard to imagine a rival of equal power, with IDG/Foundry now a shadow of its former self. IDG/Foundry’s lack of investment and focus on cost-cutting will look unwise if TechTarget and Informa do merge.
404 Media may not be on your radar, but it currently ranks 8th of 50 leading publications recognized by Techmeme. The edit startup took a step forward this week, announcing a deal with Wired, which will run two 404 Media stories a month — and the pair might collaborate on stories beginning in 2025.
Tomorrow at 1:05p PDT, Perplexity CEO Aravind Srinivas will be interviewed by WSJ reporter Deepa Seetharaman as part of this year’s WSJ Tech Live event. It might be awkward, because on Monday, WSJ parent News Corp. sued Perplexity for appropriating News Corp. content. Deepa stands to land the interview of the year if Aravind shows up. His lawyers will probably advise him not to.
Update 10/24: Aravind did show and acquitted himself well in every sense of the term. The Hollywood Reporter has the story.
The Atlantic soon will publish 12 print editions a year, up from ten. “The greatness of print and especially a print magazine is that it sits still for you,” EIC Jeffrey Goldberg tells CNN. “It doesn’t beep and flash and demand that you do things.”
Here’s a true story. An Oct. 8 Adweek headline says, ‘Press Releases Have Become Way Too Hyperbolic.’ The deck says, ‘Experts Warn the Loss of Credibility Could Lead to Catastrophe.”
TechCrunch redesigned this week. Still green, less clutter. Built for the phone. Events and newsletters rank higher in the home page scroll than startups, venture and AI. No enterprise section. Parent Yahoo invested this money to build engagement. More changes due in 2025, EIC Connie Loizos says.