It’s one thing to know that Fortune reporter Jane Thier writes CEO profiles, and quite another to know the ingredients. We analyzed the 12 CEO/founder profiles Jane produced so far this year — and asked Anthropic’s Claude 3 to do the same.
Forbes this week began accepting applications for this year’s Cloud 100 List as well as the accompanying Cloud 100 Rising Stars list, which focuses on private cloud startups with less than $25 million in funding.
Here are 15 top reporters expert in the field of network infrastructure. Many are the usual suspects. The audience sizes are small, relative to other tech segments.
By subscriber request, here’s a fresh look at B2B reporters who cover product announcements — 82 in all. “Products” also can mean services — in short, it’s the news in your news cycle that needs to be covered the week it’s announced.
Ken Yeung has returned to VentureBeat to cover AI as a contributing writer and editor. Tech PR veterans may remember Ken as a VB staff writer in 2015 and 2016. Now he is back. Knowing all about the fast-paced culture VB founder Matt Marshall has built.
Why would tech PR pros care which tier 1 titles have the most loyal readers? Why does loyalty — or the lack thereof — matter? Pitching requires deep knowledge of targets and beats, and that’s about it, right? Here’s why you might care.
Here’s a cheat sheet on the top 17 most prolific cybersecurity reporters as of April 2024. They are the ones who write more frequently about cybersecurity topics than other beat reporters.
Just for fun, try creating the story pitch after the story is written. We did that this week, using generative AI. We pasted an already-published story into each of three GenAI tools and asked it to write a compelling PR pitch based on that article.
It’s 2026. You’ve got a new job, earning $250K a year as “VP, Pitch Analytics.” You’ve got a modest budget to retain freelance tech reporters. You manage an intern.
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FRIDGE NOTES
This is a must-read article about both Business Insider and Wired being tricked by a phony freelance reporter writing phony stories. If BI and Wired can be fooled, everybody can be fooled.
Veteran tech journalist David Strom is working with a couple of AI developers to understand exactly the nature of his writing as it has unfolded over the years. In this edition of Sound Thinking, David shares his learnings and where everything might go.
It’s been tough to keep track of SDxCentral this year, with the sale… management moves… Here’s a podcast and an article that will help you catch up.. thank you, Ben, for the assistance.
Newly merged TechTarget and Informa this month laid off 10 percent of their employees. Check out the euphemism in the 8-K: “[the] net reduction [will be] up to approximately 10% of the Company’s current global colleague base.” That just beats all, doesn’t it?
Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content is headed; and this trend may someday affect the way that you pitch.
