Analysis: Bloomberg and WSJ Brace For AI
June 10, 2024
7:10 am
Two of the world’s most powerful business publishers are out to refine themselves as the impact of generative AI approaches.
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How To Crack Tier 1 With ‘Can They Do It?’
June 3, 2024
6:56 am
It’s been true for years: Tier 1 loves to craft “can they do it?” stories. Some PR pros avoid pitching “can they do it” stories because “what if they can’t?” Why encourage a reporter to think that the company might come up short?
Cheat Sheet: Tech Policy Reporters
May 30, 2024
1:06 pm
Here’s a cheat sheet with 13 reporters who cover how Washington tries to rein in the forces of technology. Keep an eye on this group… and expect it to grow in coming months.
Updated Cheat Sheet: Semiconductor Reporters
May 24, 2024
9:02 am
Here’s a refresh on our 2022 cheat sheet on semiconductor reporters. We came up with 14 names, mostly in trades, some overseas.
Updated Cheat Sheet: Case Study Reporters
May 21, 2024
3:36 pm
At subscriber request, we refreshed our 2022 cheat sheet on reporters who cover case studies. We dug deeply and uncovered 12, just one fewer than last time.
The Elements of Jane Thier’s CEO Profiles
May 13, 2024
1:16 pm
It’s one thing to know that Fortune reporter Jane Thier writes CEO profiles, and quite another to know the ingredients. We analyzed the 12 CEO/founder profiles Jane produced so far this year — and asked Anthropic’s Claude 3 to do the same.
Applications Open: Forbes Cloud 100
April 25, 2024
2:37 pm
Forbes this week began accepting applications for this year’s Cloud 100 List as well as the accompanying Cloud 100 Rising Stars list, which focuses on private cloud startups with less than $25 million in funding.
Cheat Sheet: Network Infrastructure Targets
April 23, 2024
1:44 pm
Here are 15 top reporters expert in the field of network infrastructure. Many are the usual suspects. The audience sizes are small, relative to other tech segments.
Updated Cheat Sheet: Reporters Who Cover Product News
April 22, 2024
11:25 am
By subscriber request, here’s a fresh look at B2B reporters who cover product announcements — 82 in all. “Products” also can mean services — in short, it’s the news in your news cycle that needs to be covered the week it’s announced.
Dossier: Ken Yeung, VentureBeat
April 16, 2024
8:05 am
Ken Yeung has returned to VentureBeat to cover AI as a contributing writer and editor. Tech PR veterans may remember Ken as a VB staff writer in 2015 and 2016. Now he is back. Knowing all about the fast-paced culture VB founder Matt Marshall has built.
YOUR ACCOUNT
FRIDGE NOTES
Cornell Researchers: AI Writes Much of Tier 1’s Thought Leadership…
January 3, 2026
… and rarely reveals it. Roughly 45K opinion recent pieces from Washington Post, New York Times, and Wall Street Journal, are 6.4 times more likely to contain AI-generated content than news articles from the same publications, with many AI-flagged op-eds authored by prominent public figures. Despite this prevalence, Cornell says, “we find that AI use is rarely disclosed: a manual audit of 100 AI-flagged articles found only five disclosures of AI use.”
Tekpon Buys The Next Web from The FT
January 3, 2026
From WebPro News: Romanian software marketplace Tekpon acquired The Next Web (TNW) from the Financial Times, rescuing the tech media brand from closure.
Right-Wing Podcasts: Dare You Pitch Them?
November 24, 2025
The day is coming that you will not be able to avoid framing the targets in terms of red or blue. So far you’ve been able to do that. Those days are coming to a close: large swaths of “the audience” are headed in this direction. If you don’t believe it, read this from Bloomberg. You will never see better reporting than this.
GEO and AEO: Be Careful of What You Promise the Clients
November 19, 2025
Superb reporting from Business Insider on what comes after Google Search. All the experts quizzed. The gist: these technologies and techniques are borderline mythical at this point.
AI-Driven Security Threats: A Threat to Edit ‘Shelf Space’ Too?
November 18, 2025
In the latest installment of Sound Thinking...David Strom, a well-known IT reporter and security expert, discusses the threat of AI tricking security systems and luring them to catastrophe. What will that mean to editors? When will it happen? It’s not an if, it’s a when.
Nieman Labs 2026 Predictions for B2B Media
November 11, 2025
Good vision here from Jay Lauf. Interestingly, Jay suggests that B2B publishing will become a service business to B2B pros, providing value directly to individuals and organizations. Static content is dying very quickly. This is the point of the analysis from this great media organization.