Axios and Fortune continue to be star performers in the world of Tier 1 edit, according to the latest data from Similarweb.
From June 2023 through June 2024, Axios increased its readership by 47.5 percent, from 22.5M monthly visitors to 31.1M on a trailing 12-month basis. How does Axios do it? Smart management, smart verticals, smart brevity.
Until now at least, PR pros never had to pay much attention to tech analytics platforms such as CrunchBase, PitchBook and CB Insights. Sure, they might have had a blog. But PR was built to pitch publications. The worlds of tech data and tech edit really didn’t intersect.
This cheat sheet was born from a valet request for reporters who are covering corporate sponsorships of the Olympics — which will come and go. Fact is, most if not all of these 11 journalists stand to cover sponsorships in general — if the deal was interesting enough.
f you represent a tech product that fits in a “back to school” category, you had better get those pitches together — the coverage is already appearing. This cheat sheet contains 11 targets, many freelance and connected to a publication’s “list and best of” operations.
Two of the world’s most powerful business publishers are out to refine themselves as the impact of generative AI approaches.
It’s been true for years: Tier 1 loves to craft “can they do it?” stories. Some PR pros avoid pitching “can they do it” stories because “what if they can’t?” Why encourage a reporter to think that the company might come up short?
Here’s a cheat sheet with 13 reporters who cover how Washington tries to rein in the forces of technology. Keep an eye on this group… and expect it to grow in coming months.
Here’s a refresh on our 2022 cheat sheet on semiconductor reporters. We came up with 14 names, mostly in trades, some overseas.
At subscriber request, we refreshed our 2022 cheat sheet on reporters who cover case studies. We dug deeply and uncovered 12, just one fewer than last time.
It’s one thing to know that Fortune reporter Jane Thier writes CEO profiles, and quite another to know the ingredients. We analyzed the 12 CEO/founder profiles Jane produced so far this year — and asked Anthropic’s Claude 3 to do the same.
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Former NYT reporter and Google Cloud EIC Quentin Hardy also interviewed Eric Savitz about his career and move to GM. Good reading.
The UK-based newsletter company called Trending Now uses AI to scrape what’s trending across 27 areas of B2B. Press Gazette has additional detail. The company employs ten, none of whom are journalists (by traditional definition).
The full union membership needs to ratify it on July 24, but it looks like no editors can be laid off or suffer a salary cut if the publication goes big in its use of generative AI. More detail here from Neiman.
Goldman Sachs took 32 pages to say pretty much that. The media business may turn out to be an outlier, an industry perfectly suited to synthetic, multilingual words, sounds and images at scale. As for everyone else, well, the global consultancies will learn the truth first because they have rushed to monetize Gen AI — they aren’t yet succeeding.
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