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Cheat Sheet: DC-based Cybersecurity Targets

This revision of a June 2023 cheat sheet doubles the number of cybersecurity targets based in the Washington, DC area — from 13 to 26. You’ll find multiple reporters from a single publication only if they write frequently.

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Updated Cheat Sheet: Observability Targets

In a refresh of the Sept. 2023 cheat sheet,  here are the top 12 current observability targets in terms of influence, and how frequently they cover the topic. Six of the 12 didn’t appear on last year’s list

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SWMS Analysis: John Edwards, Informationweek

A veteran tech edit freelancer one told SWMS that freelancers are entrepreneurs like any other. Time is money. Profit beats all. Few PR pros pitch with this in mind — but they won’t be able to break through with John Edwards unless they do.

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Cheat Sheet: EV Targets

Here are 14 targets that follow the world of EVs. Roughly half are based overseas. Could it be that US publications are betting that TVs will flop?

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FRIDGE NOTES

When Publishers Ditch Readers Altogether…

Media analyst Brian Morrissey predicts that many smaller trade publishers and consumer publishers may one day just ditch readers altogether and simply publish to LLMs under contract and make their money that way. It’s a lot simpler than trying to sell ads to a dwindling reader base.

Next Big Thing: BrainTech

From Crunchbase News:

Neuralink’s recent $650 million raise is by far the largest for a neural interface startup on record, but comes as funding to neuroscience startups overall is set to rise sharply this year. All told, funding to the broader category of neuroscience startups totaled $896 million last year and is on track to reach $1.4 billion in 2025.

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