Cheat Sheet: SF-Based Edit Targets
October 31, 2024
3:00 am
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SWMS Research: Fortune, TC, WSJ Huge Gainers on TikTok
October 22, 2024
11:38 am
Fortune, TechCrunch, WSJ, NYT and CNBC were the big gainers this year in the 2024 SWMS/TikTok Index. The index comprises 14 editorial brands, all worthy of a pitch. The year-over period studied: Oct. 2023 and Oct. 2024.
Cheat Sheet: Food & Beverage Targets
October 9, 2024
8:15 am
Here are 14 F&B targets, almost exclusively in Tier 1 or close to, These reporters follow the food & beverage industry in a B-to-B way; they are not focused on consumers and consumption.
SiliconANGLE Media Launches 27 Awards
October 7, 2024
11:35 am
SiliconANGLE Media has launched the Tech Innovation CUBEd Awards, comprising 27 awards focused on companies, people and products.
SWMS Deep-Dive: Innovation Edit
September 23, 2024
5:06 pm
This SWMS deep-dive on innovation edit started out as a cheat sheet — but sadly, there just aren’t that many targets. There are some. Innovation seems to be too abstract a concept for most publications to cover as a beat.
SWMS Q&A: Brendan Vaughan, Editor-in-Chief, Fast Company
September 19, 2024
1:23 pm
Fast Company EIC Brendan Vaughan had a busy week this week, chairing the publication’s tenth annual Innovation Festival. On Sept. 11 Brendan made time for the following SWMS Q&A, in which he discussed the role of AI in innovation…
Make A Two-Person Podcast Out Of Any Text File Or PDF
September 16, 2024
5:30 am
If you’ve ever listened to a podcast, you’ll want to spend six minutes listening to this. It’s an experimental audio file produced by a new Google tool called NotebookLM. It turns a text file or PDF into a podcast…
Business Insider Misses The Mark
September 11, 2024
7:07 am
Business Insider’s newly named EIC, Jamie Heller, is exactly what BI needed: an experienced, no-nonsense newspaper pro disinclined to accept shortcuts.
Cheat Sheet: Kubernetes Targets
August 27, 2024
5:23 am
Here’s a cheat sheet with 15 targets who cover Kubernetes. It’s a different take on the devops and open source names you already know. Several folks at the New Stack cover Kubernetes — Joab writes the most.
Deep Dive: Fortune’s Edit Churn in 2024
August 26, 2024
4:07 am
Fortune sure does churn through the journalists. In the ten months since we last studied its masthead, 19 editors have departed, while 16 arrived. That’s roughly a 25 percent turnover rate.
YOUR ACCOUNT
FRIDGE NOTES
Right-Wing Podcasts: Dare You Pitch Them?
November 24, 2025
The day is coming that you will not be able to avoid framing the targets in terms of red or blue. So far you’ve been able to do that. Those days are coming to a close: large swaths of “the audience” are headed in this direction. If you don’t believe it, read this from Bloomberg. You will never see better reporting than this.
GEO and AEO: Be Careful of What You Promise the Clients
November 19, 2025
Superb reporting from Business Insider on what comes after Google Search. All the experts quizzed. The gist: these technologies and techniques are borderline mythical at this point.
AI-Driven Security Threats: A Threat to Edit ‘Shelf Space’ Too?
November 18, 2025
In the latest installment of Sound Thinking...David Strom, a well-known IT reporter and security expert, discusses the threat of AI tricking security systems and luring them to catastrophe. What will that mean to editors? When will it happen? It’s not an if, it’s a when.
Nieman Labs 2026 Predictions for B2B Media
November 11, 2025
Good vision here from Jay Lauf. Interestingly, Jay suggests that B2B publishing will become a service business to B2B pros, providing value directly to individuals and organizations. Static content is dying very quickly. This is the point of the analysis from this great media organization.
SWMS ‘Sound Thinking’ Topics: Literacy Rate, Ad Trends
November 9, 2025
America can’t read anymore. The good news: advertisers can advertise against different kinds of emotion in the copy. So even if the numbers of readers drop, there are more ways to attract ads. So perhaps the bad news will get cancelled out by the good. Sam Whitmore and David Strom discuss.
Xania Rockets Up the Charts
September 22, 2025
Can you imagine not needing to be a human being to be a superstar? You may remember Max Headroom. There’s plenty of examples of technology personas, but AI is a different world altogether. Is there a tech media angle to this item? Not really, but here she is — Xania.