We came up with 25 names of reporters and editors, from the deep trades to the top of Tier 1. Pretty much any CNBC show covers M&A when it breaks, so we omitted that property. We’re pretty sure everyone else is in there, with contact info.
Where are the pitchable consumer tech podcasts? So many of them are produced by people who disregard pitches. So we used our best judgment building this cheat sheet — which ones might you have a ghost of a chance of influencing?
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If you’ve ever tried it, you probably know that the HR segment is frustrating to research. Many of the titles hail from overseas. Contact names are hard to obtain (though we did). Paid and earned are blended and barely distinguished.
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Protocol lasted nearly three years. Such a shame. It was a publication that absolutely, positively should have succeeded. Why didn’t it? The official explanation: economic headwinds. Other factors might have been at play.
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One can see Morning Brew’s overall ambitions in one of its most interesting franchises, Emerging Tech Brew. It has published deep-dives on smart cities, digital health and “the web of the future,” and tutorial “guides” on AI, autonomous vehicles, drones, the cloud and virtual fitting rooms.
YOUR ACCOUNT
FRIDGE NOTES
This is a must-read article about both Business Insider and Wired being tricked by a phony freelance reporter writing phony stories. If BI and Wired can be fooled, everybody can be fooled.
Veteran tech journalist David Strom is working with a couple of AI developers to understand exactly the nature of his writing as it has unfolded over the years. In this edition of Sound Thinking, David shares his learnings and where everything might go.
It’s been tough to keep track of SDxCentral this year, with the sale… management moves… Here’s a podcast and an article that will help you catch up.. thank you, Ben, for the assistance.
Newly merged TechTarget and Informa this month laid off 10 percent of their employees. Check out the euphemism in the 8-K: “[the] net reduction [will be] up to approximately 10% of the Company’s current global colleague base.” That just beats all, doesn’t it?
Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content is headed; and this trend may someday affect the way that you pitch.
