Dossier: Carl Franzen, VentureBeat
November 7, 2023
7:36 am
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Cheat Sheet: Academic Publications
October 19, 2023
11:53 am
Here is a cheat sheet with pointers to nine academic titles that can deliver prestige and credibility. The downside: with the exception of Harvard Business Review, relatively few read these publications.
Cheat Sheet: NYC-Based Tech Reporters
October 16, 2023
5:57 am
Here’s a cheat sheet with 22 tech reporters based in greater New York City. We focused as best we could on B2B tech and on the individuals who wrote more frequently than their peers.
Cheat Sheet: ‘Predictions 2024’
October 2, 2023
11:00 am
By popular demand, here’s a cheat sheet with 59 authors who posted predictions last year and can be expected to do so again. (Last year’s cheat sheet contained 52.)
Pitching InfoWorld’s ‘Generative AI Insights’ Blog
September 27, 2023
2:27 pm
If you represent a company with an AI story to tell, consider pitching a piece to InfoWorld’s Generative AI Insights blog. Edited by IW executive editor Doug Dineley, Generative AI Insights “provides a venue for technology leaders to explore and discuss the challenges and opportunities presented by generative artificial intelligence.”
Cheat Sheet: Project Management Targets
September 26, 2023
3:47 pm
As a product category, project management software has lasted 40 years or more. PM was never marginalized/subsumed by office suites, or forsaken by IT buyers.
SWMS Dossier: James Rundle, WSJ Pro Cybersecurity Vertical
September 11, 2023
5:06 am
You may know James Rundle as the bass player in the NY-based punk rock band called Something Bitter. James is best known as a reporter for the WSJ Pro cybersecurity vertical.
Cheat Sheet: ‘AI in Healthcare’ Targets
September 8, 2023
4:32 pm
It’s perhaps a bit surprising that our 13 “AI in healthcare” targets are more or less the usual suspects in healthcare edit. Most trades can’t afford to hire additional reporters just to cover the AI aspects of the healthcare beat.
Cheat Sheet: Banking/Fintech Targets Based in NY
September 6, 2023
7:24 am
Here’s a dozen New York-based targets covering banking or fintech. They’re the reporters you might want to wrangle when a client is “in town” and wants to get together with a reporter for a trend-spotting session.
Cheat Sheet: Personal Finance Reporters
September 5, 2023
10:21 am
Here’s a list of 13 targets focused on personal finance. Remember that Insider has an entire section dedicated to the topic. We present the go-to’s in the field. Please tell us whom we missed and we will add.
YOUR ACCOUNT
FRIDGE NOTES
Cornell Researchers: AI Writes Much of Tier 1’s Thought Leadership…
January 3, 2026
… and rarely reveals it. Roughly 45K opinion recent pieces from Washington Post, New York Times, and Wall Street Journal, are 6.4 times more likely to contain AI-generated content than news articles from the same publications, with many AI-flagged op-eds authored by prominent public figures. Despite this prevalence, Cornell says, “we find that AI use is rarely disclosed: a manual audit of 100 AI-flagged articles found only five disclosures of AI use.”
Tekpon Buys The Next Web from The FT
January 3, 2026
From WebPro News: Romanian software marketplace Tekpon acquired The Next Web (TNW) from the Financial Times, rescuing the tech media brand from closure.
Right-Wing Podcasts: Dare You Pitch Them?
November 24, 2025
The day is coming that you will not be able to avoid framing the targets in terms of red or blue. So far you’ve been able to do that. Those days are coming to a close: large swaths of “the audience” are headed in this direction. If you don’t believe it, read this from Bloomberg. You will never see better reporting than this.
GEO and AEO: Be Careful of What You Promise the Clients
November 19, 2025
Superb reporting from Business Insider on what comes after Google Search. All the experts quizzed. The gist: these technologies and techniques are borderline mythical at this point.
AI-Driven Security Threats: A Threat to Edit ‘Shelf Space’ Too?
November 18, 2025
In the latest installment of Sound Thinking...David Strom, a well-known IT reporter and security expert, discusses the threat of AI tricking security systems and luring them to catastrophe. What will that mean to editors? When will it happen? It’s not an if, it’s a when.
Nieman Labs 2026 Predictions for B2B Media
November 11, 2025
Good vision here from Jay Lauf. Interestingly, Jay suggests that B2B publishing will become a service business to B2B pros, providing value directly to individuals and organizations. Static content is dying very quickly. This is the point of the analysis from this great media organization.