Cheat Sheet: AI In Banking
April 6, 2024
8:03 am
Strangely enough, there’s not a whole lot of coverage on how banks are using AI. Where are all the curious journalists?
>> cheat sheet
Update: Paid Content Directory 2024
March 25, 2024
4:53 pm
We’re proud to introduce the SWMS Paid Content Directory 2023. Modeled after our contributed content gatekeepers directory, the resource is designed to help point our subscribers in the right direction when they have budget to spend on “saying it the way you want to.”
Cheat Sheet: Healthcare & Healthtech Podcasts
March 24, 2024
6:55 am
There are so many, and so many have lapsed. That’s why you need our curated list of healthcare and health tech podcasts. Our grid contains contact and social media data on hosts, as well as links to the podcasts themselves.
Cheat Sheet: Quantum Cybersecurity Reporters
March 21, 2024
6:54 am
Here are 11 reporters who cover quantum technology as applied to cybersecurity. The vast majority are beat reporters. PR pros will note that quantum continues to fascinate trend and big-picture journalists.
Cheat Sheet: Substack Newsletters on Cloud, Enterprise
March 6, 2024
6:29 am
When editorial layoffs come around, the topic of Substack comes up soon after. “How many reporters will wind up there?” our subscribers often ask.
Deep Dive: Tier 1 AI Targets and Trends, Nov. 2023-Feb. 2024
March 4, 2024
5:07 am
By subscriber request, we have updated our Sept. 28, 2023 coverage of the top 10 most prolific AI reporters at Bloomberg, Fortune, Forbes, CNBC, Business Insider and the WSJ.
Cheat Sheet: Emerging Tier 1 AI Targets
March 4, 2024
4:12 am
You need to be logged in to view this content. Please Log In. Not a Member? Join Us
Cheat Sheet: Targets For ‘Tech and The Law’
February 23, 2024
3:21 pm
Which reporters cover the legal aspects of technology? SWMS research found that, at least for now, there are no reporters — full-time and exclusive — on such a beat. We found a fair amount of “legal” reporters but they’re typically covering crime and the courts.
Cheat Sheet: B2B Tech Reporters Who Might Cover Your F2F Event
February 23, 2024
12:11 pm
We’re talking the ones you might have to subsidize — with airfare, hotels… otherwise they don’t come. All seven of our targets patrol the B2B landscape and have the experience to size up the vendor’s place in the world.
Cheat Sheet: Reporters Who Cover CMOs
February 15, 2024
10:08 am
Here are 19 targets who cover CMOs. Bloomberg and CNBC not on it. Tier 1 tends not to see CMOs as newsmakers. WSJ CMO Today and Forbes are the exceptions. This is updated from our May 2022 list.
YOUR ACCOUNT
FRIDGE NOTES
BI, Wired Tricked By AI Freelance ‘Author’
August 21, 2025
This is a must-read article about both Business Insider and Wired being tricked by a phony freelance reporter writing phony stories. If BI and Wired can be fooled, everybody can be fooled.
SWMS ‘Sound Thinking’: David Strom on AI
July 21, 2025
Veteran tech journalist David Strom is working with a couple of AI developers to understand exactly the nature of his writing as it has unfolded over the years. In this edition of Sound Thinking, David shares his learnings and where everything might go.
Catch Up on SDxCentral
July 20, 2025
It’s been tough to keep track of SDxCentral this year, with the sale… management moves… Here’s a podcast and an article that will help you catch up.. thank you, Ben, for the assistance.
Layoffs at Informa Techtarget
July 18, 2025
Newly merged TechTarget and Informa this month laid off 10 percent of their employees. Check out the euphemism in the 8-K: “[the] net reduction [will be] up to approximately 10% of the Company’s current global colleague base.” That just beats all, doesn’t it?
BI Lets You Advertise Against Emotion
July 13, 2025
Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content is headed; and this trend may someday affect the way that you pitch.