Cheat Sheet: AI Awards Lists
January 18, 2024
8:09 am
Here’s a cheat sheet on AI awards. It’s a mix of emerging companies, cool tools and extraordinary individuals that set examples for everyone else.
>> cheat sheet
Cheat Sheet: Forbes Staff Reporters & Editors
January 15, 2024
4:24 am
We’re told by Alex Konrad that the Forbes masthead can be found in each print issue. If you don’t have one handy, here’s a cheat sheet with the names, beats and contact info for 45 Forbes staff reporters and editors.
Cheat Sheet: Tier 1 F2F Event Contacts
January 2, 2024
11:39 am
Events grew like crazy last year, and 2024 promises to be the same. So it’s time we offer a cheat sheet on whom to approach and pitch in selected Tier 1 event operations. Unlike reporters, event influencers have no content to review.
Cheat Sheet: IoT Targets
December 17, 2023
12:37 pm
When indie IoT journalist Stacey Higginbotham ceased publishing Stacey On IoT in August 2023, PR pros mourned. Technical and personable, Stacey was in a class by herself. Still, we have found 17 targets worth pitching.
Cheat Sheet: Workplace Podcasts
December 15, 2023
2:35 pm
We came up with a half-dozen podcasts that focus on workplace issues. Contact info included. Most are backwaters. Check out the Adam Grant one; he is affiliated with TED.
Cheat Sheet: Workplace Reporters
December 11, 2023
2:08 pm
Here’s a cheat sheet with 15 targets who cover workplace issues, ranging from real estate to DEI. Watch for our companion cheat sheet on newsletters and podcasts that cover this trend.
Cheat Sheet: Disinformation & Misinformation Targets
December 5, 2023
4:28 am
Here are 20 reporters who have covered the topics of disinformation and misinformation. Our research found that the latter term was covered a bit more than the former. There is currently no difference in the two; the terms seem to be interchangeable.
Cheat Sheet: Targets Who Cover Gen Z
November 27, 2023
2:47 pm
Here’s a cheat sheet with 19 targets who cover issues related to Gen Z. You’ll see a mix of B2B and B2C names, from newsletters to newspapers.
Cheat Sheet Lite: Tier 1 Columnists
November 27, 2023
1:44 pm
Here’s a cheat sheet with 24 columnists (and reviewers) who write for WSJ, NYT, Bloomberg and the FT. Columnists are typically tough to pitch, being the creatures of opinion they are.
Tier 1 on YouTube, By the Numbers
November 27, 2023
12:59 pm
As a companion piece to our Tier 1 on TikTok cheat sheet (Oct. 22), here’s a look at Tier 1’s presence on YouTube. You’ll see some outliers in the list as well. We organized the cheat sheet by YouTube followers, in descending order.
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FRIDGE NOTES
Follow Anthropic’s Steve Mnich For Guidance on Claude
September 9, 2024
Steve is a longtime friend of SWMS and worked at subscriber LaunchSquad before moving on to IBM, Salesforce and now Anthropic. Steve knows exactly how to harness Claude’s power for comms purposes. Follow him and learn.
Google Hoses Publishers
September 5, 2024
Press Gazette has a great story about Google reintroducing AI summaries into search results — less so in queries about breaking news, but definitely when someone searches for trend or how-to info. Convenient for users, maybe… but publishers stand to lose a ton of long-tail traffic because of this. No wonder the vast majority of publisher “innovation” is about commerce or consulting and no longer builds upon journalism.
MIA: CNBC’s ‘My Biggest Lessons’
September 5, 2024
CNBC Make It had a popular video franchise called My Biggest Lessons, in which CEOs shared something valuable that they learned along the way. No new segments have appeared since May 31. We’ll monitor this for you.
Fortune Succeeding In Edit But Not In Sales
August 29, 2024
Great reporting from Mark Stenberg at Adweek. Two departures on the sales side seem to have hurt. The story also suggests that former Fortune CEO Alan Murray — who said he was retiring — may turn up at WSJ. Fortune is said to have released Murray from his noncompete, taking his word that he was ending his career.
Adweek subscription required.
The Fortune Five: Where Are They Now?
August 24, 2024
Ten months ago SWMS spotlighted five up-and-coming Fortune reporters, suggesting that PR get to know these rookies. Where are they now? Jane Thier continues to excel in the Success section. Ruth Umoh now edits Next To Lead. Kylie Robison split for The Verge. Rachyl Jones is a fellow at Semafor. Alexandra Sternlicht this summer won a Knight-Bagehot fellowship at Columbia. Competition for this is brutal — congrats Alexandra!