This cheat sheet is a revamp from our May 2022 research. We found nine additional CMO-related podcasts since then, and none that had lapsed. How unusual. Let us know if we have missed your favorite.
Here are 19 targets who cover CMOs. Bloomberg and CNBC not on it. Tier 1 tends not to see CMOs as newsmakers. WSJ CMO Today and Forbes are the exceptions. This is updated from our May 2022 list.
If you’ve ever tried it, you probably know that the HR segment is frustrating to research. Many of the titles hail from overseas. Contact names are hard to obtain (though we did). Paid and earned are blended and barely distinguished.
We came up with a dozen for you, though the audiences for their titles are tiny — the biggest one was 1.5M UVM. Still, it’s a specialized field and it’s the targeting that matters.
Marketwatch’s Jonathan Swartz has predicted that 2023 will be the year of construction. In case Jon is right, here’s a list of 14 targets known to cover the construction industry. There’s a couple of VC contacts in there, too.
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Miraculously, we came up with 14 publications that ran infographics in recent months. In rare cases, the listed publication wrote a piece about an infographic — and linked to it — but did not actually publish it. The vast majority of the links below reveal the infog directly.
By subscriber request, we looked into who covers retail investing… what stocks are hot in given segments, as well as good old common sense when it comes to not losing your… er, making money.
Here’s a list of 11 targets who have covered intellectual property topics. It’s fairly diverse — some big titles, many obscure. A lot of IP coverage comes in context with content types — music, images… and yes, some patent law in there, too.
Here’s a cheat sheet on a niche within a niche — smart lighting. (Be sure to check out our updated smart home cheat sheet as well.) We came up with 15 names, mostly trades.
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FRIDGE NOTES
Here’s how Mike Isaac presents himself. A single perfunctory paragraph doesn’t cut it anymore in a world of disinformation and synthetic, AI-generated content where no one really knows the agenda. The NYT wants to get out in front of that, especially before the 2024 elections heat up. Read the background behind this in Vanity Fair.
Legendary journalist Louise Story reveals how the smartest edit shops are using AI. Here come the flexicles.
Sara Fischer of Axios nails another scoop: Time is merging its Time Ideas section into a new one, called Time100 Voices. It doesn’t promise big opportunity for tech PR — it aims so high that only the Benioffs and Nadellas stand a chance.
Recent research from Semrush, a data partner of ours, reveals the most searched societal issues based on average monthly Google searches between January 2019 and June 2023, and how they rank across 35 countries. Searches related to mental health are skyrocketing.
It is now called AI Time To Impact, and if you care about what’s real in AI and when we need to care about it, AI Time To impact is a must-read.
Says Digiday today: 40 percent of Gen Z uses TikTok or Instagram when searching for lunch recommendations. The younger you go, the tighter the grip held by platforms. Musk’s calculation that few will ever leave X might not be too far off in the long run.
