Here’s a list of nine podcasts designed to serve retail investors, not the institutional ones. One does need to include Jim Cramer in this media segment. Those listed below are pitchable.
We found two TechRepublic staff reporters and three freelancers who still file copy regularly, and seem to cover the news that our subscribers tend to pitch. Every B2B target counts these days.
This cheat sheet is a revision of the one published in August 2022. You’ll find new names among the 21 listed. Definitely new is the appearance of generative AI examples.
As a subscriber request, we refreshed our Feb. 2022 cheat sheet and got pretty much all new names — 18 in all. AI and cybersecurity are trends within the quantum category.
We came up with 24 cloud targets in this newly updated cheat sheet. Remember, we list our cheat sheets in descending order of reach, based on audience size as reported by Similarweb.
Launched in 1843, The Economist has been around longer than public relations itself. For those who pitch stories, it remains as daunting as Kilimanjaro. Yet many executives insist on climbing it. What is PR to do? The publication doesn’t even offer bylines.
This one is a revamp from our 2021 effort. Three targets remain from that list — the other seven are new to us.
This grid contains the latest intel on who might place your contributed post. It stays updated in great measure thanks to our kind subscribers, who keep us alerted to shifts and changes.
We found eight sustainability podcasts still going in 2023. We found even more that hadn’t been updated in a. year or more. Our cheat sheet ran the gamut from global consulting firms to a Mom in Massachusetts.
Here’s a cheat sheet with 10 targets who cover women’s health from a digital POV. We found it tough to pin this one down to a specific publishing segment… health trades to some degree.
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FRIDGE NOTES
Terrific interview in Press Gazette UK with Dow Jones CEO and WSJ publisher Almar Latour. Revenue and earnings are up — 80 percent comes from digital. Advertising revenue was down slightly, but subscriptions are strong and growing. Almar was quite generous in his advice to competitors — “differentiate,” he says.
A survey fielded Nov. 27 asked how much (or how little) subscribers would pay for The Economist’s subscriber-only podcasts and newsletters, as well as its digital edition and a digital-print bundle. The survey strategy is brilliant: what if the publication charges too much, or worse, too little? Clearly, the publication is contemplating pricing changes and wants to maximize revenue.
“You can read us first, or read them later,” says The Information in a new advertising campaign. You will not see a better way to call attention to excellent editorial.
What a good idea — and lucrative too. Fortune launches a list of the biggest companies in Europe by revenue. Can the Fortune 500 Asia be far behind?
The FT has a cool scoop about Hunterbrook, a new kind of investment firm. Guided in part by former WSJ EIC Matt Murray, Hunterbrook’s business model is part investment firm, part publisher. The investment side of the house drives a (theoretically) market-moving business deal, while the publishing side of the house — comprised of veteran business reporters and analysts — works alongside under NDA. At the very moment the deal is announced, the editorial side publishes the article, moving the market and giving Hunterbrook first-mover advantage. It’s all legal. though leaks could pose a moral hazard.
When Google Bard was asked whether it could deliver a list of trade reporters along with their email addresses, it responded, “I’m a language model and don’t have the capacity to help with that.”
