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Cheat Sheet Lite: Tier 1 Columnists

November 27, 2023 1:44 pm

Here’s a cheat sheet with 24 columnists (and reviewers) who write for WSJ, NYT, Bloomberg and the FT. Columnists are typically tough to pitch, being the creatures of opinion they are.

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Tier 1 on YouTube, By the Numbers

November 27, 2023 12:59 pm

As a companion piece to our Tier 1 on TikTok cheat sheet (Oct. 22), here’s a look at Tier 1’s presence on YouTube. You’ll see some outliers in the list as well. We organized the cheat sheet by YouTube followers, in descending order.

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Cheat Sheet: Entrepreneur Staff Editors

November 26, 2023 12:41 pm

Entrepreneur Magazine doesn’t make it easy for PR pros. It publishes no masthead, or even an “About Us” page. Determine who’s on staff and who’s a contributor is quite the challenge. This cheat sheet is as close as one can come — featuring eight names.

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Cheat Sheet Lite: Cybersecurity Awards

November 11, 2023 10:02 am

Here’s a short list of cybersecurity awards, mostly US-based but we included a couple over in the UK. This is a cheat sheet “lite” because it lacks contact info. Still, the info provided will get you started.

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FRIDGE NOTES

Gen AI: The Big Fizzle?

July 10, 2024

Goldman Sachs took 32 pages to say pretty much that. The media business may turn out to be an outlier, an industry perfectly suited to synthetic, multilingual words, sounds and images at scale. As for everyone else, well, the global consultancies will learn the truth first because they have rushed to monetize Gen AI — they aren’t yet succeeding.

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