Cheat Sheet: Reporters Who Cover Rural Healthcare
August 5, 2024
1:08 pm
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Cheat Sheet: Chatbot Reporters
July 22, 2024
4:05 pm
It’s been more than two years since SWMS chatbot research has been updated. The June 2022 cheat sheet is now deleted; check out the 11 names in the fresh one below.
Cheat Sheet: Reporters Who Cover Corporate Sponsorships
July 16, 2024
4:27 pm
This cheat sheet was born from a valet request for reporters who are covering corporate sponsorships of the Olympics — which will come and go. Fact is, most if not all of these 11 journalists stand to cover sponsorships in general — if the deal was interesting enough.
Cheat Sheet: ‘Back-to-School’ Reviewers
July 9, 2024
1:54 pm
f you represent a tech product that fits in a “back to school” category, you had better get those pitches together — the coverage is already appearing. This cheat sheet contains 11 targets, many freelance and connected to a publication’s “list and best of” operations.
Cheat Sheet: Forbes Contributors
June 5, 2024
3:55 pm
At long last, here’s the SWMS cheat sheet on Forbes contributors. Listed are 66 contributors whose work appeared at least once between Apr. 26 and Jun. 5 in either the AI, the cloud and the enterprise tech section.
Cheat Sheet Lite: ‘Women In Tech’ Awards
June 4, 2024
5:27 am
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Cheat Sheet: Tech Policy Reporters
May 30, 2024
1:06 pm
Here’s a cheat sheet with 13 reporters who cover how Washington tries to rein in the forces of technology. Keep an eye on this group… and expect it to grow in coming months.
Updated Cheat Sheet: Semiconductor Reporters
May 24, 2024
9:02 am
Here’s a refresh on our 2022 cheat sheet on semiconductor reporters. We came up with 14 names, mostly in trades, some overseas.
Updated Cheat Sheet: Case Study Reporters
May 21, 2024
3:36 pm
At subscriber request, we refreshed our 2022 cheat sheet on reporters who cover case studies. We dug deeply and uncovered 12, just one fewer than last time.
Cheat Sheet: Renewables Targets
May 6, 2024
3:01 pm
Here are 15 targets who covered renewable energy sometime in 2024. None of the names come from Renewables Now (Bulgaria), Renew Economy (Australia), Energy Live News (UK) or Solar Quarter (India).
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FRIDGE NOTES
Big Valley Marketing’s Podcast: Julie Bort
June 19, 2025
Julie opens up to host Dave Reddy.. it’s a good listen. BVM is a SWMS subscriber.
When Publishers Ditch Readers Altogether…
June 15, 2025
Media analyst Brian Morrissey predicts that many smaller trade publishers and consumer publishers may one day just ditch readers altogether and simply publish to LLMs under contract and make their money that way. It’s a lot simpler than trying to sell ads to a dwindling reader base.
Axios is Hiring…
June 7, 2025
Axios is hiring a senior tech reporter to cover AI. How long will it take for the “laid-off” to land on their feet? It is already happening.
Next Big Thing: BrainTech
June 5, 2025
From Crunchbase News:
Neuralink’s recent $650 million raise is by far the largest for a neural interface startup on record, but comes as funding to neuroscience startups overall is set to rise sharply this year. All told, funding to the broader category of neuroscience startups totaled $896 million last year and is on track to reach $1.4 billion in 2025.
The Era of ‘Camera-less’ Video
June 4, 2025
From the excellent The Rundown AI newsletter: The future of video content creation is increasingly looking camera-less — with this latest round of upgrades taking avatars from more robotic talking heads to full-fledged actors with more granular control over motion and expressiveness.
Time to get a grip on Veo.