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Cheat Sheet: Cloud Gaming Targets

Google exited the market recently but there are still plenty of players selling cloud technology optimized for gamers. Here’s a list of 12 targets who know a thing or two about cloud gaming.

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Cheat Sheet: Women in Tech

This is an all-new cheat sheet (based on the date above) focused on women in tech. Fortune, Forbes and Fast Company continue to budget resources to the topic. Most publications cover the topic occasionally.

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Cheat Sheet: SxSW Reporters

We don’t have the 2023 list, but we dug into who covered it last year and came up with 16 targets, all of whom still work at those same outlets. It’s an interesting mix of Tier 1 and verticals, locals and national.

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‘Fellows’ and ‘Interns’ Make Great Targets

Most PR pros categorize targets by beat, then by publication. There’s another way — by experience. The rookies are happy to be where they are. And quite often they are friendly toward PR, especially when you appear to know a little bit about them.

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Cheat Sheet: Edit Influencers in M&A

We came up with 25 names of reporters and editors, from the deep trades to the top of Tier 1. Pretty much any CNBC show covers M&A when it breaks, so we omitted that property. We’re pretty sure everyone else is in there, with contact info.

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Cheat Sheet: Consumer Tech Podcasts

Where are the pitchable consumer tech podcasts? So many of them are produced by people who disregard pitches. So we used our best judgment building this cheat sheet — which ones might you have a ghost of a chance of influencing?

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Cheat Sheet: Reporters Who Cover Creators

we have completely revamped the now-deleted creator cheat sheet published in Feb. 2022. There’s a lot of SEO going on these days with the term “creators” — just about every newly released consumer tech product is “ideal” for them. So we omitted faux targets like those.

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FRIDGE NOTES

Much of Gen Z Searches on Social, Not Google

Says Digiday today: 40 percent of Gen Z uses TikTok or Instagram when searching for lunch recommendations. The younger you go, the tighter the grip held by platforms. Musk’s calculation that few will ever leave X might not be too far off in the long run.

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