Back in the late 1980s, Computerworld employed an Internet reporter. That’s right — one reporter to cover every aspect of the Internet. That’s the way it became with the AI beat.
If you’ve got a telecom announcement coming up, or if a telecom client exec has a half-day to fill in New York, perhaps you’ll find this SWMS cheat sheet helpful.
This updated SWMS cheat sheet on quantum computing offers 12 targets, the vast majority operating overseas. It seems like US tech media is staying away from the topic.
In a refresh of the Sept. 2023 cheat sheet, here are the top 12 current observability targets in terms of influence, and how frequently they cover the topic. Six of the 12 didn’t appear on last year’s list
The New York Times employs 14 tech editors in its San Francisco bureau, supervised by technology editor Pui-Wing Tam and deputy tech editor Jim Kerstetter. How many are actually pitchable?
Here are 14 targets that follow the world of EVs. Roughly half are based overseas. Could it be that US publications are betting that TVs will flop?
Here’s a short list of podcasts that might book your techie, “big-picture” CEO who doubles as a philosopher. Naturally, the bar is high.
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Here are 14 F&B targets, almost exclusively in Tier 1 or close to, These reporters follow the food & beverage industry in a B-to-B way; they are not focused on consumers and consumption.
Here’s a cheat sheet with nine Substack newsletters and seven indie podcasts that offered predictions for 2024. Odds are good they will offer predictions again soon, for 2025. You’ll find the contact info for all 16.
YOUR ACCOUNT
FRIDGE NOTES
The day is coming that you will not be able to avoid framing the targets in terms of red or blue. So far you’ve been able to do that. Those days are coming to a close: large swaths of “the audience” are headed in this direction. If you don’t believe it, read this from Bloomberg. You will never see better reporting than this.
Superb reporting from Business Insider on what comes after Google Search. All the experts quizzed. The gist: these technologies and techniques are borderline mythical at this point.
In the latest installment of Sound Thinking...David Strom, a well-known IT reporter and security expert, discusses the threat of AI tricking security systems and luring them to catastrophe. What will that mean to editors? When will it happen? It’s not an if, it’s a when.
Good vision here from Jay Lauf. Interestingly, Jay suggests that B2B publishing will become a service business to B2B pros, providing value directly to individuals and organizations. Static content is dying very quickly. This is the point of the analysis from this great media organization.
America can’t read anymore. The good news: advertisers can advertise against different kinds of emotion in the copy. So even if the numbers of readers drop, there are more ways to attract ads. So perhaps the bad news will get cancelled out by the good. Sam Whitmore and David Strom discuss.
Can you imagine not needing to be a human being to be a superstar? You may remember Max Headroom. There’s plenty of examples of technology personas, but AI is a different world altogether. Is there a tech media angle to this item? Not really, but here she is — Xania.
