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Cheat Sheet Lite: SMB Targets in Tier 1

Looking for Tier 1 SMB targets? There isn’t a whole lot of SMB activity in Tier 1, in part because in the advertiser’s mind, “small business” means “small budget.” There’s that, plus LinkedIn has taken a lot of oxygen out of the room.

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Cheat Sheet: Chief Product Officers

The acronym “CPO” can mean a lot of different things in business and technology. That’s one reason why it’s tough to spot targets who cover chief product officers. Here’s our rundown.

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Cheat Sheet: Startup Sites (Global)

There are hubs out there that serve a given startup scene as well as the startups in it. Because startups are global, we went global with this experimental list of 16 sites, hoping to give you a glimpse into what’s happening from Seattle to South Asia.

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Cheat Sheet: Consumer Tech Targets

We’re really trying to thread the needle on this one: who are the consumer tech journalists who aren’t necessarily product reviewers, and who don’t specialize in particular products or brands? Simply put, who are the consumer tech generalists?

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FRIDGE NOTES

ServiceNow Throws Money at Fortune to Jumpstart AI Spending

ServiceNow has launched a special report on Fortune to jumpstart strategic spending on AI, illustrating workarounds for implementation problems, and otherwise illuminating the path to integrating AI into software operations. This is a branding exercise, of course, and perhaps is a sign that earned media is just not going get a strategic job done.

AIQ shows a big idea and how to leverage the prestige of Fortune without having to pitch stories to accomplish that same objective: you can just buy shelf space. In the case of AIQ, Fortune hired freelancer Sage Lazzaro — who used to work on staff there to create high-level content. So let’s keep an eye on this project, monitoring how well-respected it is… and whether its content gets surfaced in search engines.

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