Cheat Sheet: Automotive Targets
May 29, 2023
8:55 am
This cheat sheet contains 23 targets ranging from deep-tech to big picture in the world of automotive. EV edit is represented in this list, but only partially.
>> cheat sheet
Cheat Sheet: AI Targets
April 17, 2023
3:18 pm
This cheat sheet is a revision of the one published in August 2022. You’ll find new names among the 21 listed. Definitely new is the appearance of generative AI examples.
Cheat Sheet: Quantum Computing Targets
March 28, 2023
9:41 am
As a subscriber request, we refreshed our Feb. 2022 cheat sheet and got pretty much all new names — 18 in all. AI and cybersecurity are trends within the quantum category.
Cheat Sheet: The Economist
March 17, 2023
2:50 pm
Launched in 1843, The Economist has been around longer than public relations itself. For those who pitch stories, it remains as daunting as Kilimanjaro. Yet many executives insist on climbing it. What is PR to do? The publication doesn’t even offer bylines.
Cheat Sheet: Reporters Who Cover B2B Sales Topics
March 16, 2023
1:38 pm
This one is a revamp from our 2021 effort. Three targets remain from that list — the other seven are new to us.
Cheat Sheet: FemTech/Women’s Health
March 15, 2023
3:08 pm
Here’s a cheat sheet with 10 targets who cover women’s health from a digital POV. We found it tough to pin this one down to a specific publishing segment… health trades to some degree.
Cheat Sheet: Women in Tech
March 9, 2023
4:45 am
This is an all-new cheat sheet (based on the date above) focused on women in tech. Fortune, Forbes and Fast Company continue to budget resources to the topic. Most publications cover the topic occasionally.
‘Fellows’ and ‘Interns’ Make Great Targets
February 27, 2023
8:12 am
Most PR pros categorize targets by beat, then by publication. There’s another way — by experience. The rookies are happy to be where they are. And quite often they are friendly toward PR, especially when you appear to know a little bit about them.
Cheat Sheet: Edit Influencers in M&A
February 15, 2023
2:45 pm
We came up with 25 names of reporters and editors, from the deep trades to the top of Tier 1. Pretty much any CNBC show covers M&A when it breaks, so we omitted that property. We’re pretty sure everyone else is in there, with contact info.
Cheat Sheet Lite: Publications Based Overseas
February 15, 2023
8:14 am
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FRIDGE NOTES
Axios Belatedly Launches A Business-of-Media Event Franchise
June 26, 2025
Indy media business experts Brian Morrissey and Jacob Cohen Donnelly have built two very successful businesses with both newsletters and face-to-face events. Axios has noticed this and has decided to get into the event space focusing on the economics of publishing, which of course is a topic close to home. Announced this week: an Axios event coming up in September. Hosts: Sara Fischer and Kerry Flynn.
ServiceNow Throws Money at Fortune to Jumpstart AI Spending
June 24, 2025
ServiceNow has launched a special report on Fortune to jumpstart strategic spending on AI, illustrating workarounds for implementation problems, and otherwise illuminating the path to integrating AI into software operations. This is a branding exercise, of course, and perhaps is a sign that earned media is just not going get a strategic job done.
AIQ shows a big idea and how to leverage the prestige of Fortune without having to pitch stories to accomplish that same objective: you can just buy shelf space. In the case of AIQ, Fortune hired freelancer Sage Lazzaro — who used to work on staff there to create high-level content. So let’s keep an eye on this project, monitoring how well-respected it is… and whether its content gets surfaced in search engines.
The SiliconANGLE TechForward Awards: You Can Apply Now
June 22, 2025
Here are the details — Choose from 5 categories and 30+ subcategories. The awards are being promoted by Bhava Communications, an SWMS subscriber.
Check Out the LinkedIn Profile of TechCrunch’s Publisher
June 22, 2025
The guy also is the full-time “chairman” of Bally and Sassoon. On top of that, he’s also chairman of Foundry and 13 other companies. Well, 14, if you count his own private equity firm. How much time will he put into TC, understanding the subtleties of tech edit?
Big Valley Marketing’s Podcast: Julie Bort
June 19, 2025
Julie opens up to host Dave Reddy.. it’s a good listen. BVM is a SWMS subscriber.