Cheat Sheet: CTO Targets
July 29, 2025
11:40 am
This cheat sheet focuses on who covers CTOs and the problems that they face. It doesn’t focus on job changes, e.g who was hired in inside the DC beltway.
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Cheat Sheet: Non-Traditional Targets for Future of Work
July 21, 2025
9:37 am
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Updated Cheat Sheet: Reporters Who Cover Cybersecurity Surveys
July 7, 2025
3:07 pm
Here’s a cheat sheet comprising 11 reporters who recently covered a cybersecurity survey as news. We carried over three targets from our Sept. 2022 cheat sheet; all other names are new.
Reporters Who Cover AI in Search
June 25, 2025
1:13 pm
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Cheat Sheet: Tier 1 F2F Event Contacts (Updated)
June 22, 2025
8:39 am
Here’s a cheat sheet on whom to approach and pitch in selected Tier 1 event operations, updated from the Jan. 2024 version. Unlike reporters, event influencers have no content to review.
Cheat Sheet: Reporters Who Cover Funding News
June 3, 2025
11:58 am
Below are 23 reporters known to cover funding news. The idea behind this cheat sheet is to capture the core group. To do this, we sometimes had to include more than one reporter per publication.
Freshly Updated Contributed Content Gatekeepers Cheat Sheet
June 1, 2025
1:59 am
This grid contains the latest intel on who might place your contributed post. It stays updated in great measure thanks to our kind subscribers, who keep us alerted to shifts and changes.
Cheat Sheet: Customer Success Podcasts
February 11, 2025
6:26 am
Here’s a baker’s dozen’s worth of podcasts focused on customer success. Included are podcasts from Forrester and vendor Intercom — those may not be overly pitchable. The rest probably are.
Cheat Sheet: Tier 2 Opportunities in AI
February 11, 2025
4:41 am
A subscriber recently asked for a POV on where the low-hanging fruit was in the world of AI coverage. As subjective as that might be, it’s still worth trying. Who might you suggest?
Cheat Sheet: Substack Cybersecurity Targets
February 3, 2025
12:27 pm
Here’s a cheat sheet with ten authors of cybersecurity newsletters on Substack. All are men, and few are Americans.
YOUR ACCOUNT
FRIDGE NOTES
SWMS ‘Sound Thinking’: David Strom on AI
July 21, 2025
Veteran tech journalist David Strom is working with a couple of AI developers to understand exactly the nature of his writing as it has unfolded over the years. In this edition of Sound Thinking, David shares his learnings and where everything might go.
Catch Up on SDxCentral
July 20, 2025
It’s been tough to keep track of SDxCentral this year, with the sale… management moves… Here’s a podcast and an article that will help you catch up.. thank you, Ben, for the assistance.
Layoffs at Informa Techtarget
July 18, 2025
Newly merged TechTarget and Informa this month laid off 10 percent of their employees. Check out the euphemism in the 8-K: “[the] net reduction [will be] up to approximately 10% of the Company’s current global colleague base.” That just beats all, doesn’t it?
BI Lets You Advertise Against Emotion
July 13, 2025
Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content is headed; and this trend may someday affect the way that you pitch.
Just What We Need: An Avalanche of Fake News Sites
July 12, 2025
An avalanche of fake news sites threatens the viability of the web itself. You may need a subscription to read this article, but this publication is definitely worth the money for a subscription.