Analysis: Bloomberg and WSJ Brace For AI
June 10, 2024
7:10 am
Two of the world’s most powerful business publishers are out to refine themselves as the impact of generative AI approaches.
>> Bloomberg
‘BloombergGPT’ Is MIA. Is This Why?
March 25, 2024
7:30 am
Bloomberg last year announced its own AI technology, BloombergGPT, designed to help investors make decisions. BloombergGPT was built to draw from the treasure trove of
What Bloomberg Says About Its Own Opinion Section
February 7, 2024
4:29 pm
Bloomberg last fall launched a 60-day marketing campaign with the message, “context changes everything.” In 2024 the “context’ messaging has continued, in the form of promoting Bloomberg’s opinion content.
Changes At Bloomberg
February 1, 2024
5:47 am
Brad Stone is now editor of Bloomberg Businessweek, for which he was a senior writer from 2010 to 2015. Succeeding Brad as Bloomberg’s executive editor
Updated Cheat Sheet: Bloomberg TV Producers and Talent
October 2, 2023
2:39 pm
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Fortune Spikes, Bloomberg Swoons
June 20, 2023
6:17 am
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AI Chatbots Have Been Used to Create Dozens of News Content Farms
May 1, 2023
3:15 pm
That’s the headline on Davey Alba‘s May 1 story for Bloomberg. Davey “documents 49 new websites populated by AI tools like ChatGPT and posing as news
Vendors: Don’t Forget the Contact Info
February 8, 2023
12:02 pm
Bloomberg reporter Matthew Boyle Tweets: “Another hour lost to rooting around a startup’s ‘newsroom’ page, looking in vain through the fawning case studies and trite
Q&A: Joe Williams, First Chair Media, Substack
February 7, 2023
8:04 am
Former Bloomberg and Protocol reporter Joe Williams is not your typical pitch target. He does write a weekly Substack newsletter called Billable Hours, in which he writes about enterprise tech topics. But time has marched on…
Bloomberg TV to Launch ‘Bloomberg Originals,’ Moves QuickTake to Social
February 2, 2023
11:15 am
Great scoop from the WSJ’s Alexandra Bruell (sub required).
YOUR ACCOUNT
FRIDGE NOTES
‘Hyperbolic’ Press Releases
October 9, 2024
Here’s a true story. An Oct. 8 Adweek headline says, ‘Press Releases Have Become Way Too Hyperbolic.’ The deck says, ‘Experts Warn the Loss of Credibility Could Lead to Catastrophe.”
TechCrunch Redesigns
October 2, 2024
TechCrunch redesigned this week. Still green, less clutter. Built for the phone. Events and newsletters rank higher in the home page scroll than startups, venture and AI. No enterprise section. Parent Yahoo invested this money to build engagement. More changes due in 2025, EIC Connie Loizos says.
Wired To Launch Awards Program
September 29, 2024
Adweek’s Mark Stenberg reports that Wired is getting into the awards business. The Wired 101 Awards will debut in October. Be on the lookout for the announcement.
BI’s AI-based Paywall Increased Conversions by 75 Percent
September 25, 2024
BI’s publishing software knows what you’ve clicked on before and where you came from. Through Google Analytics, BI also knows how all readers react to certain content. Once you visit, BI knows whether to ask you to subscribe, or to register, or just to let you see everything for just that one visit. Conversions rose 75 percent this year. Digiday got the scoop (subscription required).
A Forbes Within Forbes
September 22, 2024
Fascinating piece from Lars Lofgren about how a Forbes subsidiary — under the Forbes name — has managed to dominate Google search results…
…and now it turns out that Forbes — both iterations — are set to be purchased by the venture arm of Koch Industries. Nice scoop, Sara.
Prepare for Axel Springer to Acquire Publications
September 22, 2024
Now that it has sold off its classifieds business, the owner of Politico and Business Insider will go shopping for more titles. Don’t be surprised if News Corp. sells the WSJ to Axel Springer, especially if Lachlan Murdoch loses his grip on the media empire built by his politically conservative father.