Bloomberg Is Missing An Ingredient. Fortune Has It. Tech PR Needs It, Too.
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Two of the world’s most powerful business publishers are out to refine themselves as the impact of generative AI approaches.
Bloomberg last fall launched a 60-day marketing campaign with the message, “context changes everything.” In 2024 the “context’ messaging has continued, in the form of promoting Bloomberg’s opinion content.
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Brody Ford last month succeeded Joe Williams as the Bloomberg tech reporter most likely to write the story you’re pitching. Time to get him on the radar.
Here’s a multi-tab cheat sheet with producers and talent for both Bloomberg Quicktake and Bloomberg Television — the original network. We’ve got email addresses for everyone, and comment fields to help bring perspective.
Here is a list of 26 reporters and producers affiliated with Bloomberg Quicktake. We’re working on email addresses.
Updated Apr. 21, here’s an updated cheat sheet on business TV bookers, producers and talent. The focus is on CNBC, Fox Business, Bloomberg and Cheddar.
YOUR ACCOUNT
FRIDGE NOTES
Dr. Diane Hamilton has posted 37 articles on Forbes’s CHRO Network page since Dec. 1. She has an active LinkedIn profile, which advertises a book she wrote. But her X feed and her personal web page both seem to be down. The Dr. happens to be founder and CEO of Tonerra, a company that specializes in content creation, among other things. Strange, then, that Tonerra has no web site of its own. If you happen to see Dr. Hamilton, ask her to call her service.
Today’s Press-Gazette has a fascinating interview with Andrew Edgecliffe-Johnson, who left the FT to launch The CEO Signal, a weekly newsletter built for CEOs of companies with annual revenues of at least $500M. You can apply to receive it here.
Less than ten individuals were impacted, says a Jan. 15 report in Business Insider. Monitor Fridge Notes for the names as they become known.
Registration is now open for the ‘Bloomberg Tech’ F2F event, being held Jun. 4-5 in San Francisco. With the current early-bird discount, a ticket runs $1,500. There is no better way to build relationships with Bloomberg’s notoriously elusive tech reporters.
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.