Analysis: Bloomberg and WSJ Brace For AI
June 10, 2024
7:10 am
Two of the world’s most powerful business publishers are out to refine themselves as the impact of generative AI approaches.
>> AI
Test Your Pitch With AI
April 26, 2024
12:38 pm
Ever use AI to test pitches before sending them to reporters? Try it sometime. It’s a fun way to improve them. For the proper horsepower, you’ll need a paid subscription to a Gen AI service such as GPT-4 or Claude 3.
Cheat Sheet: AI In Banking
April 6, 2024
8:03 am
Strangely enough, there’s not a whole lot of coverage on how banks are using AI. Where are all the curious journalists?
Deep Dive Part 1: When Gen AI Writes The Pitch
March 23, 2024
1:02 pm
Just for fun, try creating the story pitch after the story is written. We did that this week, using generative AI. We pasted an already-published story into each of three GenAI tools and asked it to write a compelling PR pitch based on that article.
Deep Dive Part 2: Your New Job? VP of Pitch Analytics
March 23, 2024
1:01 pm
It’s 2026. You’ve got a new job, earning $250K a year as “VP, Pitch Analytics.” You’ve got a modest budget to retain freelance tech reporters. You manage an intern.
Deep Dive Part 3: Gen AI Critiques A Contributed Post
March 23, 2024
12:24 pm
You need to be logged in to view this content. Please Log In. Not a Member? Join Us
Microsoft Now Powering Semafor With AI
March 5, 2024
9:36 am
Visit Semafor and you’ll see lots of headlines with blue stars next to them. Semafor reporters write these articles, which then are extended by ChatGPT
Deep Dive: Tier 1 AI Targets and Trends, Nov. 2023-Feb. 2024
March 4, 2024
5:07 am
By subscriber request, we have updated our Sept. 28, 2023 coverage of the top 10 most prolific AI reporters at Bloomberg, Fortune, Forbes, CNBC, Business Insider and the WSJ.
Cheat Sheet: Emerging Tier 1 AI Targets
March 4, 2024
4:12 am
You need to be logged in to view this content. Please Log In. Not a Member? Join Us
Analysis: What’s Coming In AI Coverage, Feb.-Apr.
February 7, 2024
8:50 am
What can tech PR expect in terms of AI coverage in February, March and April? As part of a valet consulting request, a subscriber asked us to do some thinking on that. Below is what we came up with.
YOUR ACCOUNT
FRIDGE NOTES
BI, Wired Tricked By AI Freelance ‘Author’
August 21, 2025
This is a must-read article about both Business Insider and Wired being tricked by a phony freelance reporter writing phony stories. If BI and Wired can be fooled, everybody can be fooled.
SWMS ‘Sound Thinking’: David Strom on AI
July 21, 2025
Veteran tech journalist David Strom is working with a couple of AI developers to understand exactly the nature of his writing as it has unfolded over the years. In this edition of Sound Thinking, David shares his learnings and where everything might go.
Catch Up on SDxCentral
July 20, 2025
It’s been tough to keep track of SDxCentral this year, with the sale… management moves… Here’s a podcast and an article that will help you catch up.. thank you, Ben, for the assistance.
Layoffs at Informa Techtarget
July 18, 2025
Newly merged TechTarget and Informa this month laid off 10 percent of their employees. Check out the euphemism in the 8-K: “[the] net reduction [will be] up to approximately 10% of the Company’s current global colleague base.” That just beats all, doesn’t it?
BI Lets You Advertise Against Emotion
July 13, 2025
Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content is headed; and this trend may someday affect the way that you pitch.