Until now at least, PR pros never had to pay much attention to tech analytics platforms such as CrunchBase, PitchBook and CB Insights. Sure, they might have had a blog. But PR was built to pitch publications. The worlds of tech data and tech edit really didn’t intersect.
The UK-based newsletter company called Trending Now uses AI to scrape what’s trending across 27 areas of B2B. Press Gazette has additional detail. The company
The full union membership needs to ratify it on July 24, but it looks like no editors can be laid off or suffer a salary
Goldman Sachs took 32 pages to say pretty much that. The media business may turn out to be an outlier, an industry perfectly suited to
Two of the world’s most powerful business publishers are out to refine themselves as the impact of generative AI approaches.
This deal leaves the NYT in the courtroom pretty much all by itself. The coming climbdown will fascinate comms pros, who will go to school
Quoted by the UK-based Press Gazette, News Corp. CEO Robert Thomson said, “Courtship is preferable to courtrooms – we are wooing not suing. But let’s
While the NYT pursues its suit against OpenAI, the Financial Times has chosen to license its content to help OpenAI train current and future LLMs.
Ever use AI to test pitches before sending them to reporters? Try it sometime. It’s a fun way to improve them. For the proper horsepower, you’ll need a paid subscription to a Gen AI service such as GPT-4 or Claude 3.
… and it has no problem disclosing how. Reporters still run the joint, but they are getting AI assistance.
YOUR ACCOUNT
FRIDGE NOTES
Former NYT reporter and Google Cloud EIC Quentin Hardy also interviewed Eric Savitz about his career and move to GM. Good reading.
The UK-based newsletter company called Trending Now uses AI to scrape what’s trending across 27 areas of B2B. Press Gazette has additional detail. The company employs ten, none of whom are journalists (by traditional definition).
The full union membership needs to ratify it on July 24, but it looks like no editors can be laid off or suffer a salary cut if the publication goes big in its use of generative AI. More detail here from Neiman.
Goldman Sachs took 32 pages to say pretty much that. The media business may turn out to be an outlier, an industry perfectly suited to synthetic, multilingual words, sounds and images at scale. As for everyone else, well, the global consultancies will learn the truth first because they have rushed to monetize Gen AI — they aren’t yet succeeding.
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