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Similarweb Audience Data: Axios, Fortune Just Keep Growing

Axios and Fortune continue to be star performers in the world of Tier 1 edit, according to the latest data from Similarweb.

From June 2023 through June 2024, Axios increased its readership by 47.5 percent, from 22.5M monthly visitors to 31.1M on a trailing 12-month basis. How does Axios do it? Smart management, smart verticals, smart brevity.

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Cheat Sheet: Reporters Who Cover Corporate Sponsorships

This cheat sheet was born from a valet request for reporters who are covering corporate sponsorships of the Olympics — which will come and go. Fact is, most if not all of these 11 journalists stand to cover sponsorships in general — if the deal was interesting enough.

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Cheat Sheet: ‘Back-to-School’ Reviewers

f you represent a tech product that fits in a “back to school” category, you had better get those pitches together — the coverage is already appearing. This cheat sheet contains 11 targets, many freelance and connected to a publication’s “list and best of” operations.

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Cheat Sheet: Forbes Contributors

At long last, here’s the SWMS cheat sheet on Forbes contributors. Listed are 66 contributors whose work appeared at least once between Apr. 26 and Jun. 5 in either the AI, the cloud and the enterprise tech section.

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Cheat Sheet: Renewables Targets

Here are 15 targets who covered renewable energy sometime in 2024. None of the names come from Renewables Now (Bulgaria), Renew Economy (Australia), Energy Live News (UK) or Solar Quarter (India).

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FRIDGE NOTES

Catch Up on SDxCentral

It’s been tough to keep track of SDxCentral this year, with the sale… management moves… Here’s a podcast and an article that will help you catch up.. thank you, Ben, for the assistance.

Layoffs at Informa Techtarget

Newly merged TechTarget and Informa this month laid off 10 percent of their employees. Check out the euphemism in the 8-K: “[the] net reduction [will be] up to approximately 10% of the Company’s current global colleague base.” That just beats all, doesn’t it?

BI Lets You Advertise Against Emotion

Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content is headed; and this trend may someday affect the way that you pitch.

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