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Cheat Sheet: Boston-based Cloud Targets

At a subscriber’s request, here’s a cheat sheet with ten cloud targets based in Boston. Three of the ten, predictably, work at TechTarget. It’s a sign of the times that no IDG/Foundry names show up on the list.

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Cheat Sheet: DC-based Cybersecurity Targets

This revision of a June 2023 cheat sheet doubles the number of cybersecurity targets based in the Washington, DC area — from 13 to 26. You’ll find multiple reporters from a single publication only if they write frequently.

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Updated Cheat Sheet: Observability Targets

In a refresh of the Sept. 2023 cheat sheet,  here are the top 12 current observability targets in terms of influence, and how frequently they cover the topic. Six of the 12 didn’t appear on last year’s list

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Cheat Sheet: EV Targets

Here are 14 targets that follow the world of EVs. Roughly half are based overseas. Could it be that US publications are betting that TVs will flop?

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FRIDGE NOTES

Catch Up on SDxCentral

It’s been tough to keep track of SDxCentral this year, with the sale… management moves… Here’s a podcast and an article that will help you catch up.. thank you, Ben, for the assistance.

Layoffs at Informa Techtarget

Newly merged TechTarget and Informa this month laid off 10 percent of their employees. Check out the euphemism in the 8-K: “[the] net reduction [will be] up to approximately 10% of the Company’s current global colleague base.” That just beats all, doesn’t it?

BI Lets You Advertise Against Emotion

Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content is headed; and this trend may someday affect the way that you pitch.

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