Q&A: Bob Safian, Masters of Scale
April 5, 2022
9:34 am
You may know Bob Safian as the former editor of Fast Company. As good a job as that was, Bob may be on to something even bigger and better…
>> Teleconference
Q&A: Steve Lohr, NYT
March 30, 2022
7:31 am
If you’re younger than 43 years old, Steve Lohr was reporting for the New York Times before you were born. Imagine all the stories he has written… the interviews he has conducted… and all the pitches he has seen.
Profile: Amanda Silberling, TechCrunch freelancer
February 28, 2022
11:17 am
Unlike most reporters you’ll meet, TechCrunch freelancer Amanda Silberling is no introvert. She truly wants you to understand what she does and why.
Two Questions: Cade Metz, NYT
March 31, 2021
4:41 pm
Cade Metz is consistent. We interviewed him in 2008, 2012 and 2015. Each time he has carried the same message: though he reports on tech, it’s always about the people. This week we checked in with Cade to discuss Genius Makers, his new book about “the mavericks who brought AI to Google, Facebook and the world.” Again with the people!
Alex Konrad: A Deeper Look
March 17, 2021
2:41 pm
Forbes senior editor Alex Konrad gave us a metric ton of insight this month — one article just wasn’t enough. So this week we plumb the notebook of SWMS contributor Rhiannon Pacheco, who interviewed Alex earlier this month, and present the rest of Alex’s thoughtful and heartfelt advice for PR pros looking to win his attention.
Profile: Mike Vizard, IT Freelancer
July 17, 2020
6:30 pm
Veteran IT freelancer Mike Vizard discusses his views of virtual events, whether he covers enterprise startups, and shares how he thinks of “news” these days. Interview was conducted July 2020.
Profile: Sean Michael Kerner, freelancer
July 15, 2019
10:52 pm
Sean Michael Kerner is a B2B tech reporter, and according to his LinkedIn profile, is an “Internet consultant, a strategy and developer/writer and sometimes entrepreneur.” While Sean no longer writes for eWeek, he recently picked up freelance work at Business Insider and still writes for Enterprise Networking Planet, eSecurity Planet, ServerWatch and ITPro Today.
Tech Edit Spotlight: WSJ Journal Reports and ‘The Experts’
June 5, 2018
4:55 pm
How do you land coverage in WSJ Journal Reports? Pitch the beat reporters. “It’s hard to target these reports,” says senior editor Larry Rout. He explains that the best stories come from those with the domain expertise, be it in healthcare, energy or wealth management.
Profile: Jim Kerstetter, NY Times
September 28, 2017
1:38 pm
The New York Times has been around since 1851. According to SimilarWeb, the NYT gets 400 million unique visits each month from more than 250 countries. Naturally, PR pros want to plug into this prestige and power — which is why many NYT editors often suspect your motives when you approach them.
YOUR ACCOUNT
FRIDGE NOTES
When Publishers Ditch Readers Altogether…
June 15, 2025
Media analyst Brian Morrissey predicts that many smaller trade publishers and consumer publishers may one day just ditch readers altogether and simply publish to LLMs under contract and make their money that way. It’s a lot simpler than trying to sell ads to a dwindling reader base.
Axios is Hiring…
June 7, 2025
Axios is hiring a senior tech reporter to cover AI. How long will it take for the “laid-off” to land on their feet? It is already happening.
Next Big Thing: BrainTech
June 5, 2025
From Crunchbase News:
Neuralink’s recent $650 million raise is by far the largest for a neural interface startup on record, but comes as funding to neuroscience startups overall is set to rise sharply this year. All told, funding to the broader category of neuroscience startups totaled $896 million last year and is on track to reach $1.4 billion in 2025.
The Era of ‘Camera-less’ Video
June 4, 2025
From the excellent The Rundown AI newsletter: The future of video content creation is increasingly looking camera-less — with this latest round of upgrades taking avatars from more robotic talking heads to full-fledged actors with more granular control over motion and expressiveness.
Time to get a grip on Veo.
Business Insider Lays Off 20% of Staff
May 30, 2025
The BI culture over the years has been aloof to vendors and definitely PR. Now that many of those affected could use a friend or two, here’s hoping they get the lift they need. Here is the message from BI CEO Barbara Peng.