How NYT Uses Gen AI
November 7, 2024
9:32 am
Ars Technica recently filed this revealing piece on how the NYT uses gen AI to analyze gargantuan transcripts, ones that would overwhelm mere mortals. The
>> Sam Whitmore
Wired To Run Stories from 404 Media
November 5, 2024
7:50 am
404 Media may not be on your radar, but it currently ranks 8th of 50 leading publications recognized by Techmeme. The edit startup took a
The Atlantic Goes Monthly Again in Print
October 15, 2024
5:30 am
The Atlantic soon will publish 12 print editions a year, up from ten. “The greatness of print and especially a print magazine is that it
TechCrunch Redesigns
October 2, 2024
1:42 pm
TechCrunch redesigned this week. Still green, less clutter. Built for the phone. Events and newsletters rank higher in the home page scroll than startups, venture
Wired To Launch Awards Program
September 29, 2024
8:28 am
Adweek’s Mark Stenberg reports that Wired is getting into the awards business. The Wired 101 Awards will debut in October. Be on the lookout for
BI’s AI-based Paywall Increased Conversions by 75 Percent
September 25, 2024
6:29 am
BI’s publishing software knows what you’ve clicked on before and where you came from. Through Google Analytics, BI also knows how all readers react to
Prepare for Axel Springer to Acquire Publications
September 22, 2024
5:20 am
Now that it has sold off its classifieds business, the owner of Politico and Business Insider will go shopping for more titles. Don’t be surprised
Follow Anthropic’s Steve Mnich For Guidance on Claude
September 9, 2024
10:01 am
Steve is a longtime friend of SWMS and worked at subscriber LaunchSquad before moving on to IBM, Salesforce and now Anthropic. Steve knows exactly how
27 B2B Newsletters, All In One Place
July 23, 2024
6:04 am
The UK-based newsletter company called Trending Now uses AI to scrape what’s trending across 27 areas of B2B. Press Gazette has additional detail. The company
Semafor Goes AI Crazy
May 23, 2024
3:33 pm
Fourteen of 19 tech stories in the Semafor technology section are about AI. Two of the five outliers were about TikTok’s potential sale. Semafor sells
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SWMS ‘Sound Thinking’: David Strom on AI
July 21, 2025
Veteran tech journalist David Strom is working with a couple of AI developers to understand exactly the nature of his writing as it has unfolded over the years. In this edition of Sound Thinking, David shares his learnings and where everything might go.
Catch Up on SDxCentral
July 20, 2025
It’s been tough to keep track of SDxCentral this year, with the sale… management moves… Here’s a podcast and an article that will help you catch up.. thank you, Ben, for the assistance.
Layoffs at Informa Techtarget
July 18, 2025
Newly merged TechTarget and Informa this month laid off 10 percent of their employees. Check out the euphemism in the 8-K: “[the] net reduction [will be] up to approximately 10% of the Company’s current global colleague base.” That just beats all, doesn’t it?
BI Lets You Advertise Against Emotion
July 13, 2025
Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content is headed; and this trend may someday affect the way that you pitch.
Just What We Need: An Avalanche of Fake News Sites
July 12, 2025
An avalanche of fake news sites threatens the viability of the web itself. You may need a subscription to read this article, but this publication is definitely worth the money for a subscription.