Introducing ‘SWMS Sound Thinking’
November 22, 2024
10:19 am
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important
>> Sam Whitmore
Business Insider Reporters Starting to Go on Camera
November 19, 2024
11:05 am
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey
The ‘AI Fantasy Draft’ From Eric Newcomer
November 13, 2024
4:09 pm
At this time last year, Eric Newcomer and his two podcast co-hosts — Max Child and James Wilsterman — each formed an “AI startup fantasy
How Do We Read?
November 9, 2024
12:27 pm
This timeless explainer — a powerful blend of visuals and text — will explain the psychology of how we read, as in, how does the
How NYT Uses Gen AI
November 7, 2024
9:32 am
Ars Technica recently filed this revealing piece on how the NYT uses gen AI to analyze gargantuan transcripts, ones that would overwhelm mere mortals. The
Wired To Run Stories from 404 Media
November 5, 2024
7:50 am
404 Media may not be on your radar, but it currently ranks 8th of 50 leading publications recognized by Techmeme. The edit startup took a
The Atlantic Goes Monthly Again in Print
October 15, 2024
5:30 am
The Atlantic soon will publish 12 print editions a year, up from ten. “The greatness of print and especially a print magazine is that it
TechCrunch Redesigns
October 2, 2024
1:42 pm
TechCrunch redesigned this week. Still green, less clutter. Built for the phone. Events and newsletters rank higher in the home page scroll than startups, venture
Wired To Launch Awards Program
September 29, 2024
8:28 am
Adweek’s Mark Stenberg reports that Wired is getting into the awards business. The Wired 101 Awards will debut in October. Be on the lookout for
BI’s AI-based Paywall Increased Conversions by 75 Percent
September 25, 2024
6:29 am
BI’s publishing software knows what you’ve clicked on before and where you came from. Through Google Analytics, BI also knows how all readers react to
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FRIDGE NOTES
Ron Miller’s Bosses at Boldstart Raise $250M
July 9, 2025
The former TC star reporter picked a good place to go. Here’s his latest.
ChatGPT Caught Lying
July 5, 2025
When Axios prompted ChatGPT for basic background research on Wealthfront’s confidential IPO filing last week, the bot confidently detailed a Wealthfront investor deck. The problem? It appears to be entirely made up.
Axios Belatedly Launches A Business-of-Media Event Franchise
June 26, 2025
Indy media business experts Brian Morrissey and Jacob Cohen Donnelly have built two very successful businesses with both newsletters and face-to-face events. Axios has noticed this and has decided to get into the event space focusing on the economics of publishing, which of course is a topic close to home. Announced this week: an Axios event coming up in September. Hosts: Sara Fischer and Kerry Flynn.
ServiceNow Throws Money at Fortune to Jumpstart AI Spending
June 24, 2025
ServiceNow has launched a special report on Fortune to jumpstart strategic spending on AI, illustrating workarounds for implementation problems, and otherwise illuminating the path to integrating AI into software operations. This is a branding exercise, of course, and perhaps is a sign that earned media is just not going get a strategic job done.
AIQ shows a big idea and how to leverage the prestige of Fortune without having to pitch stories to accomplish that same objective: you can just buy shelf space. In the case of AIQ, Fortune hired freelancer Sage Lazzaro — who used to work on staff there to create high-level content. So let’s keep an eye on this project, monitoring how well-respected it is… and whether its content gets surfaced in search engines.
The SiliconANGLE TechForward Awards: You Can Apply Now
June 22, 2025
Here are the details — Choose from 5 categories and 30+ subcategories. The awards are being promoted by Bhava Communications, an SWMS subscriber.