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>> Sam Whitmore

How Do We Read?

This timeless explainer — a powerful blend of visuals and text — will explain the psychology of how we read, as in, how does the

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How NYT Uses Gen AI

Ars Technica recently filed this revealing piece on how the NYT uses gen AI to analyze gargantuan transcripts, ones that would overwhelm mere mortals. The

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TechCrunch Redesigns

TechCrunch redesigned this week. Still green, less clutter. Built for the phone. Events and newsletters rank higher in the home page scroll than startups, venture

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FRIDGE NOTES

ServiceNow Throws Money at Fortune to Jumpstart AI Spending

ServiceNow has launched a special report on Fortune to jumpstart strategic spending on AI, illustrating workarounds for implementation problems, and otherwise illuminating the path to integrating AI into software operations. This is a branding exercise, of course, and perhaps is a sign that earned media is just not going get a strategic job done.

AIQ shows a big idea and how to leverage the prestige of Fortune without having to pitch stories to accomplish that same objective: you can just buy shelf space. In the case of AIQ, Fortune hired freelancer Sage Lazzaro — who used to work on staff there to create high-level content. So let’s keep an eye on this project, monitoring how well-respected it is… and whether its content gets surfaced in search engines.

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