Layoffs at Informa Techtarget
July 18, 2025
11:30 am
Newly merged TechTarget and Informa this month laid off 10 percent of their employees. Check out the euphemism in the 8-K: “[the] net reduction [will
>> Sam Whitmore
BI Lets You Advertise Against Emotion
July 13, 2025
9:10 am
Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an
Just What We Need: An Avalanche of Fake News Sites
July 12, 2025
9:40 am
An avalanche of fake news sites threatens the viability of the web itself. You may need a subscription to read this article, but this publication
Ron Miller’s Bosses at Boldstart Raise $250M
July 9, 2025
9:50 am
The former TC star reporter picked a good place to go. Here’s his latest.
ChatGPT Caught Lying
July 5, 2025
8:56 am
When Axios prompted ChatGPT for basic background research on Wealthfront’s confidential IPO filing last week, the bot confidently detailed a Wealthfront investor deck. The problem?
Axios Belatedly Launches A Business-of-Media Event Franchise
June 26, 2025
3:58 pm
Indy media business experts Brian Morrissey and Jacob Cohen Donnelly have built two very successful businesses with both newsletters and face-to-face events. Axios has noticed
Now In Beta, HBR’s AI Search Engine
June 24, 2025
3:01 pm
This is a great way to monetize the archives.
ServiceNow Throws Money at Fortune to Jumpstart AI Spending
June 24, 2025
11:32 am
ServiceNow has launched a special report on Fortune to jumpstart strategic spending on AI, illustrating workarounds for implementation problems, and otherwise illuminating the path to
The SiliconANGLE TechForward Awards: You Can Apply Now
June 22, 2025
2:09 pm
Here are the details — Choose from 5 categories and 30+ subcategories. The awards are being promoted by Bhava Communications, an SWMS subscriber.
Check Out the LinkedIn Profile of TechCrunch’s Publisher
June 22, 2025
1:54 pm
The guy also is the full-time “chairman” of Bally and Sassoon. On top of that, he’s also chairman of Foundry and 13 other companies. Well,
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Right-Wing Podcasts: Dare You Pitch Them?
November 24, 2025
The day is coming that you will not be able to avoid framing the targets in terms of red or blue. So far you’ve been able to do that. Those days are coming to a close: large swaths of “the audience” are headed in this direction. If you don’t believe it, read this from Bloomberg. You will never see better reporting than this.
GEO and AEO: Be Careful of What You Promise the Clients
November 19, 2025
Superb reporting from Business Insider on what comes after Google Search. All the experts quizzed. The gist: these technologies and techniques are borderline mythical at this point.
AI-Driven Security Threats: A Threat to Edit ‘Shelf Space’ Too?
November 18, 2025
In the latest installment of Sound Thinking...David Strom, a well-known IT reporter and security expert, discusses the threat of AI tricking security systems and luring them to catastrophe. What will that mean to editors? When will it happen? It’s not an if, it’s a when.
Nieman Labs 2026 Predictions for B2B Media
November 11, 2025
Good vision here from Jay Lauf. Interestingly, Jay suggests that B2B publishing will become a service business to B2B pros, providing value directly to individuals and organizations. Static content is dying very quickly. This is the point of the analysis from this great media organization.
SWMS ‘Sound Thinking’ Topics: Literacy Rate, Ad Trends
November 9, 2025
America can’t read anymore. The good news: advertisers can advertise against different kinds of emotion in the copy. So even if the numbers of readers drop, there are more ways to attract ads. So perhaps the bad news will get cancelled out by the good. Sam Whitmore and David Strom discuss.
Xania Rockets Up the Charts
September 22, 2025
Can you imagine not needing to be a human being to be a superstar? You may remember Max Headroom. There’s plenty of examples of technology personas, but AI is a different world altogether. Is there a tech media angle to this item? Not really, but here she is — Xania.