Bloomberg Is Missing An Ingredient. Fortune Has It. Tech PR Needs It, Too.
December 19, 2024
6:39 am
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>> Strategies & Pitch Opps
On ‘SWMS 2025’… and Thank You
December 18, 2024
3:38 pm
Perhaps 2024 was a challenging year for you. It certainly was at SWMS. In any case, the promise of a new year awaits, and here
Ron Miller’s Next Act: Boldstart Ventures
December 5, 2024
8:41 am
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Gen AI Sizes Up Fortune’s Allie Garfinkle
November 12, 2024
9:14 am
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Marker Collective Bets on Software
November 11, 2024
5:05 am
SWMS tends not to cover the business initiatives of its subscribers, but the Marker Collective has embarked on something revealing. The parent org of Archetype,
SDxCentral Blends AI, Freelancers To Create a New Kind of Publication
November 6, 2024
2:49 am
SDxCentral is doing something brave: it’s overtly using AI to generate copy and dollars, and in a real sense is gambling its future. The 12-year-old B2B edit brand is past the experimenting-with-AI stage — it’s already in the refinement stage.
SWMS Analysis: John Edwards, Informationweek
November 5, 2024
9:39 am
A veteran tech edit freelancer one told SWMS that freelancers are entrepreneurs like any other. Time is money. Profit beats all. Few PR pros pitch with this in mind — but they won’t be able to break through with John Edwards unless they do.
Semafor: How Tomorrow’s Tier 1 Looks Today
October 21, 2024
11:02 am
Semafor turned two this month. Do you care? Probably not. With the exception of OpenAI and other giants, Semafor doesn’t cover tech vendors or their products.
SiliconANGLE Media Launches 27 Awards
October 7, 2024
11:35 am
SiliconANGLE Media has launched the Tech Innovation CUBEd Awards, comprising 27 awards focused on companies, people and products.
SWMS Deep-Dive: Innovation Edit
September 23, 2024
5:06 pm
This SWMS deep-dive on innovation edit started out as a cheat sheet — but sadly, there just aren’t that many targets. There are some. Innovation seems to be too abstract a concept for most publications to cover as a beat.
YOUR ACCOUNT
FRIDGE NOTES
SWMS ‘Sound Thinking’: David Strom on AI
July 21, 2025
Veteran tech journalist David Strom is working with a couple of AI developers to understand exactly the nature of his writing as it has unfolded over the years. In this edition of Sound Thinking, David shares his learnings and where everything might go.
Catch Up on SDxCentral
July 20, 2025
It’s been tough to keep track of SDxCentral this year, with the sale… management moves… Here’s a podcast and an article that will help you catch up.. thank you, Ben, for the assistance.
Layoffs at Informa Techtarget
July 18, 2025
Newly merged TechTarget and Informa this month laid off 10 percent of their employees. Check out the euphemism in the 8-K: “[the] net reduction [will be] up to approximately 10% of the Company’s current global colleague base.” That just beats all, doesn’t it?
BI Lets You Advertise Against Emotion
July 13, 2025
Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content is headed; and this trend may someday affect the way that you pitch.
Just What We Need: An Avalanche of Fake News Sites
July 12, 2025
An avalanche of fake news sites threatens the viability of the web itself. You may need a subscription to read this article, but this publication is definitely worth the money for a subscription.