Here’s a look at the “soft power” in the Wall Street Journal — low-profile hires empowered by News Corp. to keep the 131-year-old newspaper viable in the 2020s. But first, a digression…
What’s notable about WSJ Noted? Let’s start with the basics. According to WSJ Young Audiences editor Dory Carr-Harris, WSJ Noted is “a digital magazine geared toward readers under 35 that will report on what it’s like to be young in today’s world.”
Dow Jones this week introduced WSJ Pro Artificial Intelligence (WSJ Pro AI), the sixth in a series of WSJ Professional Editions designed for business executives and technologists immersed in a particular field. Unlike the other WSJ Pro verticals — focused on cybersecurity, central banking, venture capital, private equity, and bankruptcy — the AI vertical is free.
How do you land coverage in WSJ Journal Reports? Pitch the beat reporters. “It’s hard to target these reports,” says senior editor Larry Rout. He explains that the best stories come from those with the domain expertise, be it in healthcare, energy or wealth management.
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FRIDGE NOTES
Former NYT reporter and Google Cloud EIC Quentin Hardy also interviewed Eric Savitz about his career and move to GM. Good reading.
The UK-based newsletter company called Trending Now uses AI to scrape what’s trending across 27 areas of B2B. Press Gazette has additional detail. The company employs ten, none of whom are journalists (by traditional definition).
The full union membership needs to ratify it on July 24, but it looks like no editors can be laid off or suffer a salary cut if the publication goes big in its use of generative AI. More detail here from Neiman.
Goldman Sachs took 32 pages to say pretty much that. The media business may turn out to be an outlier, an industry perfectly suited to synthetic, multilingual words, sounds and images at scale. As for everyone else, well, the global consultancies will learn the truth first because they have rushed to monetize Gen AI — they aren’t yet succeeding.
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