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SWMS Dossier: Belle Lin, WSJ CIO Journal

If tech journalism had its own 30 Under 30 list, Belle Keni Lin certainly would be on it. The 28-year-old WSJ reporter started her career as a marcom intern, first at Dropbox and later at Fleetsmith, an IT software company later acquired by Apple.

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‘Fellows’ and ‘Interns’ Make Great Targets

Most PR pros categorize targets by beat, then by publication. There’s another way — by experience. The rookies are happy to be where they are. And quite often they are friendly toward PR, especially when you appear to know a little bit about them.

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FRIDGE NOTES

Gen AI: The Big Fizzle?

Goldman Sachs took 32 pages to say pretty much that. The media business may turn out to be an outlier, an industry perfectly suited to synthetic, multilingual words, sounds and images at scale. As for everyone else, well, the global consultancies will learn the truth first because they have rushed to monetize Gen AI — they aren’t yet succeeding.

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