Deep-Dive: LinkedIn News Tech Stack
November 8, 2022
8:55 am
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Q&A: Derek Thompson, The Atlantic
September 18, 2022
12:43 pm
Derek Thompson quite literally works to save the world. A staff writer at The Atlantic, Derek oversees Progress, the 165-year-old publication’s most recent editorial franchise — and perhaps its most important ever.
SWMS Q&A: Brendan Vaughan, Editor-in-Chief, Fast Company
August 30, 2022
10:26 am
On the job a bit more than a month, Fast Company EIC Brendan Vaughan has inherited a respected, if not beloved, 27-year-old publication. His mission is to improve it.
The New Stack Reopens the Door to Contributed Content
August 14, 2022
11:14 am
The New Stack (TNS) is accepting contributed posts again. During a months-long hiatus, editors rethought their priorities, and consulted Google Analytics to understand what had resonated.
Q&A: Bob Safian, Masters of Scale
April 5, 2022
9:34 am
You may know Bob Safian as the former editor of Fast Company. As good a job as that was, Bob may be on to something even bigger and better…
Profile: Amanda Silberling, TechCrunch freelancer
February 28, 2022
11:17 am
Unlike most reporters you’ll meet, TechCrunch freelancer Amanda Silberling is no introvert. She truly wants you to understand what she does and why.
Tom Krazit’s Secret Weapon
February 12, 2022
4:10 pm
PR pros often wonder how to measure the influence of a particular publication. Similarweb measures audience size and that’s great. How do you measure a publication’s relationship with its readers?
Axios Launches Five Vertical Newsletters
January 27, 2022
8:25 am
Axios Pro officially launched last week. It comprises three verticals focused on “PE, VC and M&A” news in fintech, health tech and retail. Later this year, look for climate and media verticals. Price: $599 a year for each vertical, after a 14-day free trial.
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FRIDGE NOTES
Right-Wing Podcasts: Dare You Pitch Them?
November 24, 2025
The day is coming that you will not be able to avoid framing the targets in terms of red or blue. So far you’ve been able to do that. Those days are coming to a close: large swaths of “the audience” are headed in this direction. If you don’t believe it, read this from Bloomberg. You will never see better reporting than this.
GEO and AEO: Be Careful of What You Promise the Clients
November 19, 2025
Superb reporting from Business Insider on what comes after Google Search. All the experts quizzed. The gist: these technologies and techniques are borderline mythical at this point.
AI-Driven Security Threats: A Threat to Edit ‘Shelf Space’ Too?
November 18, 2025
In the latest installment of Sound Thinking...David Strom, a well-known IT reporter and security expert, discusses the threat of AI tricking security systems and luring them to catastrophe. What will that mean to editors? When will it happen? It’s not an if, it’s a when.
Nieman Labs 2026 Predictions for B2B Media
November 11, 2025
Good vision here from Jay Lauf. Interestingly, Jay suggests that B2B publishing will become a service business to B2B pros, providing value directly to individuals and organizations. Static content is dying very quickly. This is the point of the analysis from this great media organization.
SWMS ‘Sound Thinking’ Topics: Literacy Rate, Ad Trends
November 9, 2025
America can’t read anymore. The good news: advertisers can advertise against different kinds of emotion in the copy. So even if the numbers of readers drop, there are more ways to attract ads. So perhaps the bad news will get cancelled out by the good. Sam Whitmore and David Strom discuss.
Xania Rockets Up the Charts
September 22, 2025
Can you imagine not needing to be a human being to be a superstar? You may remember Max Headroom. There’s plenty of examples of technology personas, but AI is a different world altogether. Is there a tech media angle to this item? Not really, but here she is — Xania.