AI-minded PR pros want Tier 1 coverage. No trend is hotter, so why not? In this week’s SWMS deep-dive, we found 31 articles that could qualify as a product story or startup profile. Sounds like quite a bit of inventory.
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Inc. these days has 13 million unique visitors a month, more than twice that of Fast Company, which has 5.9 million. Entrepreneur does pretty well at 8 million. LinkedIn, on the other hand, has 1.7 billion.
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TechTarget news writer Esther Ajao covers AI software and systems for SearchEnterpriseAI and occasionally for SearchCustomerExperience. Until she arrived at TechTarget in Sept. 2021, Esther had valuable internships in the TV business but no tech media experience whatever.
“We sure miss Protocol,” enterprise tech PR pros often say. What they mean is, “We sure miss what Tom Krazit brought to the party.” They no longer have to, because last week the former Protocol enterprise editor founded Runtime.
Can the Silicon Valley Bank meltdown now seem so long ago? Yet the true fallout has not yet begun. In our Mar. 21 SWMS Q&A, edited for length and clarity — TechCrunch+ EIC Alex Wilhelm gives us a generous glimpse of what it was like to work at TechCrunch that day.
Here’s a toolkit designed to help SWMS readers monitor the unfolding Silicon Valley Bank situation from a tech media point of view.
The Information this week launched a premium subscription tier called The Information Pro, and so far is having a bumpy time of it. In published comments, five readers publicly objected to The Information moving its org chart content from the basic tier to The Information Pro.
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FRIDGE NOTES
From today’s TC+ Newsletter: “No one I met said they were looking for ‘thought leadership’ or scorching hot takes,” wrote TC’s contributed content gatekeeper. “Almost everyone wanted actionable advice that would help them fundraise, build and scale.”
Good guidance indeed.
Somewhere along the line, Cambridge, Mass.-based Devo Technology rebranded as Devo. Warner Music Group apparently has no objection.
Here’s how Mike Isaac presents himself. A single perfunctory paragraph doesn’t cut it anymore in a world of disinformation and synthetic, AI-generated content where no one really knows the agenda. The NYT wants to get out in front of that, especially before the 2024 elections heat up. Read the background behind this in Vanity Fair.
Legendary journalist Louise Story reveals how the smartest edit shops are using AI. Here come the flexicles.
Sara Fischer of Axios nails another scoop: Time is merging its Time Ideas section into a new one, called Time100 Voices. It doesn’t promise big opportunity for tech PR — it aims so high that only the Benioffs and Nadellas stand a chance.
Recent research from Semrush, a data partner of ours, reveals the most searched societal issues based on average monthly Google searches between January 2019 and June 2023, and how they rank across 35 countries. Searches related to mental health are skyrocketing.
