Which healthcare verticals carry the most impact — and the least? Peruse the latest data from Similarweb and learn the only two titles that deliver more than a million unique visitors a month — and the six titles whose readerships are too small for SimilarWeb to measure.
We scoured the landscape and found only seven reporters who cover health tech for seniors. This can’t be right — will you share the ones we’re missing?
It’s rare to find someone who writes only about healthcare tech products and related news — but this list comes really close. We also chose for how frequently a reporter writes. In the interest of focus, we omitted healthcare security and healthcare funding reporters…
Of all the topics in healthcare, this one may seem a bit random, but the democratization of healthcare was picked by experts as a trend to watch in 2019; Stanford published a big report on it. Here are the few journos who have picked up on the trend.
In one Google Doc, we analyze 116 articles across five publications, capturing authors, headlines, URLs and whether the article was positive, negative or neutral in tone. In another, we list the 118 editorial sections contained in 18 leading healthcare publications, accompanied by lists of Tier 1 and Tier 2 journalists, tables on site traffic (SimilarWeb) and coverage volume (IT Database), F2F events and more.
Healthcare IT trades — like all trades — are in the relationships business. They typically make their money through F2F events, awards programs and premium services. Surprisingly few require registration or paid subscriptions, but all of them can be counted on to behave respectfully toward healthcare business. You won’t see the next Theranos being taken down in the trades.
In part 2 of the SWMS Healthcare Deep-Dive, we package 2019 healthcare trends as spotted by HIMSS and Rock Health. These are broad, general technology-based and care-based trends, summarized in bullets.
Even in a realm as “vertical” as healthcare, stories are still stories. Technology is transforming both business and society. Companies and their leaders face crises. Startups succeed and fail. Conversely, much is unique to healthcare. Few industries are more regulated, depend more on new science, and have such a direct impact on life and happiness.
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Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.
At this time last year, Eric Newcomer and his two podcast co-hosts — Max Child and James Wilsterman — each formed an “AI startup fantasy team” and picked five AI startups to seed their rosters. We’re now in year 2 and it’s time to draft again. The podcasters wonder… which startups do they dump? Which do they add? The player whose startups accumulate the most total value by Nov. 1, 2028 is the winner, so there’s plenty of time to make adjustments. Here’s a link to the AI fantasy team podcast — you may need a password. Not sure.
This timeless explainer — a powerful blend of visuals and text — will explain the psychology of how we read, as in, how does the mind actually work? Hats off to Message Labs, the producer.
Ars Technica recently filed this revealing piece on how the NYT uses gen AI to analyze gargantuan transcripts, ones that would overwhelm mere mortals. The results still need to be reviewed by humans, but the grunt analysis is done by the LLM. Investigative reporting becomes easier. Journalism is served.
It was announced long ago, but on Nov, 26 we learn whether TechTarget stockholders want to join forces with Informa and its legion of IT media brands, not least of which is Industry Dive. It will be hard to imagine a rival of equal power, with IDG/Foundry now a shadow of its former self. IDG/Foundry’s lack of investment and focus on cost-cutting will look unwise if TechTarget and Informa do merge.
