This is the second installment of the SWMS-Semrush Top 15 Index, designed to reveal the 15 most widely-read articles in a given publication over a given month.
We have 11 so far and will add. We’re all ears if you have some. It’s amazing how many mental health segments are being aired these days.
In June, Ruth Reader begins her seventh year as a Fast Company health tech reporter. Based on our analysis of her 2022 work, Ruth already has what it takes to be a successful analyst or investor. At heart, we suspect she is a storyteller.
A veteran of the Wall Street Journal, Reuters and the New York Times, Kaiser Health News executive editor Damon Darlin has never been a vendor-centric editor — and he still isn’t. But for thoughtful PR pros there’s a sliver or two of light. There always is.
Though there are many more out there, this cheat sheet lists only seven Substack healthcare newsletters. We omitted the ones whose authors publish infrequently, and those that just don’t seem worth your time. Below are the ones “closest to useful.”
Which healthcare verticals carry the most impact — and the least? Peruse the latest data from Similarweb and learn the only two titles that deliver more than a million unique visitors a month — and the six titles whose readerships are too small for SimilarWeb to measure.
Here’s how Mike Isaac presents himself. A single perfunctory paragraph doesn’t cut it anymore in a world of disinformation and synthetic, AI-generated content where no one really knows the agenda. The NYT wants to get out in front of that, especially before the 2024 elections heat up. Read the background behind this in Vanity Fair.
Recent research from Semrush, a data partner of ours, reveals the most searched societal issues based on average monthly Google searches between January 2019 and June 2023, and how they rank across 35 countries. Searches related to mental health are skyrocketing.
Says Digiday today: 40 percent of Gen Z uses TikTok or Instagram when searching for lunch recommendations. The younger you go, the tighter the grip held by platforms. Musk’s calculation that few will ever leave X might not be too far off in the long run.