It’s perhaps a bit surprising that our 13 “AI in healthcare” targets are more or less the usual suspects in healthcare edit. Most trades can’t afford to hire additional reporters just to cover the AI aspects of the healthcare beat.
This is the second installment of the SWMS-Semrush Top 15 Index, designed to reveal the 15 most widely-read articles in a given publication over a given month.
Who covers the trend of “hospital-at-home,” both from a provider POV and a payer POV? We came up with 15 names. We’ll see coverage of home healthcare intensify as hospitals and insurance companies both try to serve patients while cutting costs.
We have 11 so far and will add. We’re all ears if you have some. It’s amazing how many mental health segments are being aired these days.
Here’s a list of 16 publications — some from overseas — that pay attention to wearables as used in digital health. The audiences in these pubs, with a couple of exceptions, aren’t that big.
In June, Ruth Reader begins her seventh year as a Fast Company health tech reporter. Based on our analysis of her 2022 work, Ruth already has what it takes to be a successful analyst or investor. At heart, we suspect she is a storyteller.
A veteran of the Wall Street Journal, Reuters and the New York Times, Kaiser Health News executive editor Damon Darlin has never been a vendor-centric editor — and he still isn’t. But for thoughtful PR pros there’s a sliver or two of light. There always is.
There are so many, and so many have lapsed. That’s why you need our curated list of healthcare and health tech podcasts. Our grid contains contact and social media data on hosts, as well as links to the podcasts themselves.
Though there are many more out there, this cheat sheet lists only seven Substack healthcare newsletters. We omitted the ones whose authors publish infrequently, and those that just don’t seem worth your time. Below are the ones “closest to useful.”
Which healthcare verticals carry the most impact — and the least? Peruse the latest data from Similarweb and learn the only two titles that deliver more than a million unique visitors a month — and the six titles whose readerships are too small for SimilarWeb to measure.
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FRIDGE NOTES
Here’s how Mike Isaac presents himself. A single perfunctory paragraph doesn’t cut it anymore in a world of disinformation and synthetic, AI-generated content where no one really knows the agenda. The NYT wants to get out in front of that, especially before the 2024 elections heat up. Read the background behind this in Vanity Fair.
Legendary journalist Louise Story reveals how the smartest edit shops are using AI. Here come the flexicles.
Sara Fischer of Axios nails another scoop: Time is merging its Time Ideas section into a new one, called Time100 Voices. It doesn’t promise big opportunity for tech PR — it aims so high that only the Benioffs and Nadellas stand a chance.
Recent research from Semrush, a data partner of ours, reveals the most searched societal issues based on average monthly Google searches between January 2019 and June 2023, and how they rank across 35 countries. Searches related to mental health are skyrocketing.
It is now called AI Time To Impact, and if you care about what’s real in AI and when we need to care about it, AI Time To impact is a must-read.
Says Digiday today: 40 percent of Gen Z uses TikTok or Instagram when searching for lunch recommendations. The younger you go, the tighter the grip held by platforms. Musk’s calculation that few will ever leave X might not be too far off in the long run.
