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Cheat Sheet: ‘AI in Healthcare’ Targets

It’s perhaps a bit surprising that our 13 “AI in healthcare” targets are more or less the usual suspects in healthcare edit. Most trades can’t afford to hire additional reporters just to cover the AI aspects of the healthcare beat.

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Cheat Sheet: Home Healthcare Targets

Who covers the trend of “hospital-at-home,” both from a provider POV and a payer POV? We came up with 15 names. We’ll see coverage of home healthcare intensify as hospitals and insurance companies both try to serve patients while cutting costs.

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Cheat Sheet: Health Wearables

Here’s a list of 16 publications — some from overseas — that pay attention to wearables as used in digital health. The audiences in these pubs, with a couple of exceptions, aren’t that big.

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Q&A: Damon Darlin, Kaiser Health News

A veteran of the Wall Street Journal, Reuters and the New York Times, Kaiser Health News executive editor Damon Darlin has never been a vendor-centric editor — and he still isn’t. But for thoughtful PR pros there’s a sliver or two of light. There always is.

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Cheat Sheet: Substack Healthcare Newsletters

Though there are many more out there, this cheat sheet lists only seven Substack healthcare newsletters. We omitted the ones whose authors publish infrequently, and those that just don’t seem worth your time. Below are the ones “closest to useful.” 

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Vital Stats in the Healthcare Trades

Which healthcare verticals carry the most impact — and the least? Peruse the latest data from Similarweb and learn the only two titles that deliver more than a million unique visitors a month — and the six titles whose readerships are too small for SimilarWeb to measure.

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FRIDGE NOTES

Refinery29 Buys An Event Company

Another scoop from Sara Fischer at Axios: Refinery29 is “taking over” B2C event brand Beautycon, among the most successful F2F events in the beauty space. The idea is to augment the R29 brand and make the title less vulnerable to a weak advertising market.

News Corp. Is Negotiating With AI Companies

Quoted by the UK-based Press Gazette, News Corp. CEO Robert Thomson said, “Courtship is preferable to courtrooms – we are wooing not suing. But let’s be clear, in my view those who are repurposing our content without approval are stealing.”

The Gen AI titans are currently paying publishers between $1M and $5M a year to train their LLMs on publishers’ content, the Press Gazette reports.

FT Opens Up Its Content to OpenAI

While the NYT pursues its suit against OpenAI, the Financial Times has chosen to license its content to help OpenAI train current and future LLMs. The NYT seems to be on the wrong side of this issue, with the Associated Press and Axel Springer also choosing to see OpenAI as a source of income, rather than an enemy.

Here’s the opposing view, from Press Gazette’s Dominic Young, who advises publishers to play a game of chicken with OpenAI and its LLM competitors.

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