Should tech PR pros fret about integrity of the free web? Should they worry about fake sites and fake authors that can fool the likes of Wired and Business Insider?
Ben Wodecki is a veteran UK-based journalist who now finds himself in serving a B-to-B audience based largely in the U.S. Ben spent some time recently discussing the latest version of SDxCentral, purchased earlier this year
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Look for a new SWMS web site in the coming weeks. It will emphasize the standard content components: interviews, analyses and deep-dives… and lots of cheat sheets.
This cheat sheet focuses on who covers CTOs and the problems that they face. It doesn’t focus on job changes, e.g who was hired in inside the DC beltway.
Construction is a big business, but it does not show up in the media. The DeepSeek sidebar gets into the reasons why.
Fortune’s new Fortune Intelligence section, launched this month, is pitchable against all odds. Contract editor Nick Lichtenberg is officially the pitch contact there.
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YOUR ACCOUNT
FRIDGE NOTES
Good vision here from Jay Lauf. Interestingly, Jay suggests that B2B publishing will become a service business to B2B pros, providing value directly to individuals and organizations. Static content is dying very quickly. This is the point of the analysis from this great media organization.
America can’t read anymore. The good news: advertisers can advertise against different kinds of emotion in the copy. So even if the numbers of readers drop, there are more ways to attract ads. So perhaps the bad news will get cancelled out by the good. Sam Whitmore and David Strom discuss.
Can you imagine not needing to be a human being to be a superstar? You may remember Max Headroom. There’s plenty of examples of technology personas, but AI is a different world altogether. Is there a tech media angle to this item? Not really, but here she is — Xania.
This is a must-read article about both Business Insider and Wired being tricked by a phony freelance reporter writing phony stories. If BI and Wired can be fooled, everybody can be fooled.
Veteran tech journalist David Strom is working with a couple of AI developers to understand exactly the nature of his writing as it has unfolded over the years. In this edition of Sound Thinking, David shares his learnings and where everything might go.
