You won’t see better contributed content than this piece posted last month on VentureBeat. Written by Gusto CTO and co-founder Eddie Kim, the piece is true thought leadership. It plants the flag and, even better, busts a myth.
Former AP, PC Week and Computerworld journalist Bob Scheier helps develop thought leadership content for global B2B companies. He is very, very good at it. In this Q&A, Bob shares tips and tricks for getting techies to come across with clear, usable insight.
SWMS contributor Bob Scheier writes: Everyone and their brother seems to be looking for “thought leadership” these days – the unique, thoughtful insights that show you understand the technology you sell, and the industry you’re selling into.
Protocol has not only hired a boatload of top journalists in its first 18 months, but also has recruited almost 200 contributors whose work appears in a thought leadership vertical called Braintrust. If you represent thought leaders, you’ll enjoy this Q&A with Protocol associate editor Kevin McAllister — your pitch contact — and Protocol president Tammy Wincup.
Industry Week senior editor Laura Putre wants your contributed content and is willing to do more than most gatekeepers to get it.
Andreessen Horowitz is looking to hire an editor to manage guest posts. The VC firm’s 936-word want ad reveals much about good contributed content. PR pros can go to school on this one, using these universal insights when pitching any outlet.
The Wall Street Journal is about to ramp up The Experts, the contributed content operation affiliated with Journal Report. WSJ is open to vetting new “panelists” (contributors) in each of six areas: energy, health, leadership, retirement, small business and wealth management.
— Updated Mar. 2, 2021 — Here is our latest and best list of titles and authors known to produce CEO profiles. The possibilities on one hand have shrunk considerably. On the other, literally dozens of publications will consider CEO pitches — but the context has to be there.
Nothing brings PR anxiety like crickets, especially when you pitch contributed content and include the submission. Was the pitch bad? Was the piece bad, or both? Or neither! Or maybe “they just didn’t see it, so I’ll ‘float it to the top of their in-box’ in a day or two.”
With few exceptions, contributed content gatekeepers are operating the way they always did before Covid-19 — serving the readers who buy products, manage teams and have projects to deliver. Here’s what nine of them said this week.
YOUR ACCOUNT
FRIDGE NOTES
Here’s how Mike Isaac presents himself. A single perfunctory paragraph doesn’t cut it anymore in a world of disinformation and synthetic, AI-generated content where no one really knows the agenda. The NYT wants to get out in front of that, especially before the 2024 elections heat up. Read the background behind this in Vanity Fair.
Legendary journalist Louise Story reveals how the smartest edit shops are using AI. Here come the flexicles.
Sara Fischer of Axios nails another scoop: Time is merging its Time Ideas section into a new one, called Time100 Voices. It doesn’t promise big opportunity for tech PR — it aims so high that only the Benioffs and Nadellas stand a chance.
Recent research from Semrush, a data partner of ours, reveals the most searched societal issues based on average monthly Google searches between January 2019 and June 2023, and how they rank across 35 countries. Searches related to mental health are skyrocketing.
It is now called AI Time To Impact, and if you care about what’s real in AI and when we need to care about it, AI Time To impact is a must-read.
Says Digiday today: 40 percent of Gen Z uses TikTok or Instagram when searching for lunch recommendations. The younger you go, the tighter the grip held by platforms. Musk’s calculation that few will ever leave X might not be too far off in the long run.
