How NYT Uses Gen AI
November 7, 2024
9:32 am
Ars Technica recently filed this revealing piece on how the NYT uses gen AI to analyze gargantuan transcripts, ones that would overwhelm mere mortals. The
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SDxCentral Blends AI, Freelancers To Create a New Kind of Publication
November 6, 2024
2:49 am
SDxCentral is doing something brave: it’s overtly using AI to generate copy and dollars, and in a real sense is gambling its future. The 12-year-old B2B edit brand is past the experimenting-with-AI stage — it’s already in the refinement stage.
BI’s AI-based Paywall Increased Conversions by 75 Percent
September 25, 2024
6:29 am
BI’s publishing software knows what you’ve clicked on before and where you came from. Through Google Analytics, BI also knows how all readers react to
Make A Two-Person Podcast Out Of Any Text File Or PDF
September 16, 2024
5:30 am
If you’ve ever listened to a podcast, you’ll want to spend six minutes listening to this. It’s an experimental audio file produced by a new Google tool called NotebookLM. It turns a text file or PDF into a podcast…
Q&A: Timothy B. Lee, ‘Understanding AI’
August 6, 2024
10:53 am
You may be familiar with Timothy B. Lee’s work from The Washington Post, Vox or Ars Technica — he worked at all three. Today Tim is a Substack author well into his second year of “Understanding AI,” a fast-rising analytical newsletter on the hottest topic around.
Pitching VC Trend Reporters? A Data Storm Is Brewing.
July 24, 2024
8:29 am
Until now at least, PR pros never had to pay much attention to tech analytics platforms such as CrunchBase, PitchBook and CB Insights. Sure, they might have had a blog. But PR was built to pitch publications. The worlds of tech data and tech edit really didn’t intersect.
27 B2B Newsletters, All In One Place
July 23, 2024
6:04 am
The UK-based newsletter company called Trending Now uses AI to scrape what’s trending across 27 areas of B2B. Press Gazette has additional detail. The company
Analysis: Bloomberg and WSJ Brace For AI
June 10, 2024
7:10 am
Two of the world’s most powerful business publishers are out to refine themselves as the impact of generative AI approaches.
Test Your Pitch With AI
April 26, 2024
12:38 pm
Ever use AI to test pitches before sending them to reporters? Try it sometime. It’s a fun way to improve them. For the proper horsepower, you’ll need a paid subscription to a Gen AI service such as GPT-4 or Claude 3.
Cheat Sheet: AI In Banking
April 6, 2024
8:03 am
Strangely enough, there’s not a whole lot of coverage on how banks are using AI. Where are all the curious journalists?
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FRIDGE NOTES
Axios Belatedly Launches A Business-of-Media Event Franchise
June 26, 2025
Indy media business experts Brian Morrissey and Jacob Cohen Donnelly have built two very successful businesses with both newsletters and face-to-face events. Axios has noticed this and has decided to get into the event space focusing on the economics of publishing, which of course is a topic close to home. Announced this week: an Axios event coming up in September. Hosts: Sara Fischer and Kerry Flynn.
ServiceNow Throws Money at Fortune to Jumpstart AI Spending
June 24, 2025
ServiceNow has launched a special report on Fortune to jumpstart strategic spending on AI, illustrating workarounds for implementation problems, and otherwise illuminating the path to integrating AI into software operations. This is a branding exercise, of course, and perhaps is a sign that earned media is just not going get a strategic job done.
AIQ shows a big idea and how to leverage the prestige of Fortune without having to pitch stories to accomplish that same objective: you can just buy shelf space. In the case of AIQ, Fortune hired freelancer Sage Lazzaro — who used to work on staff there to create high-level content. So let’s keep an eye on this project, monitoring how well-respected it is… and whether its content gets surfaced in search engines.
The SiliconANGLE TechForward Awards: You Can Apply Now
June 22, 2025
Here are the details — Choose from 5 categories and 30+ subcategories. The awards are being promoted by Bhava Communications, an SWMS subscriber.
Check Out the LinkedIn Profile of TechCrunch’s Publisher
June 22, 2025
The guy also is the full-time “chairman” of Bally and Sassoon. On top of that, he’s also chairman of Foundry and 13 other companies. Well, 14, if you count his own private equity firm. How much time will he put into TC, understanding the subtleties of tech edit?
Big Valley Marketing’s Podcast: Julie Bort
June 19, 2025
Julie opens up to host Dave Reddy.. it’s a good listen. BVM is a SWMS subscriber.