SENSE-MAKER — in the comprehension business

• Sells: understanding. Not news.
• Pitch: a graphic. Seriously. Invest in visual comprehension. 
• Media brand: analysis columnists only — Bloomberg Opinion is the model. Beat reporters won't write your thesis. Send the data and structure; in the big shops the art desk rebuilds everything anyway.
• Newsletter: There's no designer to object. Send the finished graphic, sized, rights cleared. Make Substacks and newsletters less gray. 
• Podcast: If it's a vodcast, now you can use your graphic.
• Never: a product release.