TechCrunch

SWMS Tech Edit Spotlight: 2010 Editorial Preview on B-to-B tech edit

January 2010

The trade publishers are as frustrated as you are. They wish they had more advertising, too. So they’re diversifying, into virtual trade shows, newsletters, face-to-face events… they’re chasing the money. Just like you would.

For PR, that means that you’ll have to do your job in parallel. You’ll pitch reporters and reviewers as you always have. And you’ll stay abreast of all the non-traditional opportunities in b-to-b media, and seize those opps.

Your clients will have to help you. They need to create digital content assets — audio, video, Flash — to get you into this new game.

Below are the edit themes we’re most likely to see this year. Here’s to a successful 2010!

 
 
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SWMS Editorial Teleconference: John Biggs, CrunchGear

John Biggs, editor
CrunchGear
September 2009
 

John Biggs is one another of the modern-day influencers who writes both for blogs and a MSM outlet, in this case the New York Times. He’s a posting machine. He’d rather post often than thoroughly, so keep your pitch ideas simple. He’s also in the market for images. Have them ready. Also remember that he’s a guy’s guy and he writes for guys, so think like one and you’ll get along just fine.

 

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SWMS Coverage Analysis: TechCrunch50, Part 2

SWMS Coverage Analysis: TechCrunch50, Part 2
Thursday, September 17, 2009
 
This week's TechCrunch50 conference coverage fell into several buckets. Understanding them might inform your future pitching strategies.

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SWMS Coverage Analysis: TechCrunch50, Part 1

SWMS Coverage Analysis: TechCrunch50, Part 1
Wednesday, September 16, 2009
 
How many media members will cover your event if you let 'em in free?

If you're TechCrunch, about one-third of them. Thirty-nine of 118 working media members posted at least one item from the two-day start-up showcase which concluded last night in San Francisco. We culled our research from TechCrunch's official media list.

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SWMS Online Facebook Post: TC50/Demo '08 companies; Where are they now?

As TechCruch 50 and DEMO Fall approach, it's nice to look back and see how much of last year's startups actually amount to anything. This piece ran in April 2009 but should be updated. We love this kind of reporting vigilance.

 
 

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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