Tech Edit Spotlight

SWMS Tech Edit Spotlight: Crypto

For tech PR, “crypto” is here, finally. After years of hearing about it, many if not most agencies have clients somewhere in the space. Swaths of journalists cover it. Most exciting: crypto is now “baked in” — there’s a crypto angle to just about every aspect of tech edit, from gender to IoT.

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SWMS Editorial Teleconference: Tech Edit Spotlight on Wired

Tech Edit Spotlight on Wired
September 2009

Conde Nast has its financial struggles but it’s smart enough not to mess with Wired. The print publication continues to please chairman Si Newhouse as 2009 comes to a close, and that means resources will continue to flow to EIC Chris Anderson and his team. Of course, these are the same people who despise PR pros and, typically, won’t give them the time of day. That’s why we invested resources of our own in studying Wired’s story types, and unearthing new pitching opportunities. Wired long has been a visual edit environment, and is even more so, with fresh interest in photography and video. Say what you will about Wired: it’s still one of the best places your clients can be.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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