Fortune hasn’t been “Fortune Magazine” for a while now. The 101-year-old organization is now, more than ever, a conference and community brand that also happens to produce an accompanying web site, newsletters and yes, a magazine. What is PR’s stake in this emerging Fortune?
We spent time this week completing a recently-fielded Fortune subscriber study and it was revealing indeed. A good way to ascertain what’s important to a publication is to complete a subscriber survey. The questions are designed to deliver basic info about subscribers but also are framed to test future concepts.
Fortune digital editor Andrew Nusca is one of the many editors who shared their thoughts about the impact of Covid-19 and how PR pros should proceed. Since Andrew answered so generously, we decided to present his thoughts as a separate piece. In short, Andrew is an optimist.