Forbes

SWMS: Jason Pontin's TEDventure; Marshall Kirkpatrick's SXSW Monitoring Tool; Eric Savitz's Exit for PR

Jason Pontin's TEDventure; Marshall Kirkpatrick's SXSW Monitoring Tool; Eric Savitz's Exit for PR

Technology Review's EIC and publisher landed a TED speaking slot. Here's how he did it.

Also this week, an efficient new way to track what's unfolding in Austin, and a 29-year edit vet finds rejuvenation -- and remuneration -- at Brunswick Group.

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SWMS: Forbes and Box -- A Case Study in Long-Term Success

Most PR pros want their clients to get as much coverage from as many journalists as possible. Today we showcase the payoff of another path -- investing in a storyteller whose coverage builds upon the narrative year after year.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Thu, 2014-07-24 23:47

Maybe sometimes, argues Chris Conway of CHEN PR, an SWMS subscriber.... Read more

Tue, 2014-07-22 13:31

The Guardian gives their New Yorker colleagues a thumbs-up on their new redesign and paywall. This might be a good... Read more

Tue, 2014-07-22 12:53

As seen in Medium: Sharethrough bought billboards in San Francisco to promote this week's Native Advertising Summit.  We've seen some... Read more

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