Forbes

SWMS Profile: Connie Guglielmo, CNET News

What do you do if you're an editor-in-chief and have reportorial superstars everywhere you look? That's the landscape for Connie Guglielmo, now halfway through her third year as EIC of CNet News. Ultimately, she told us in a recent SWMS interview, her job is to "look at opportunities and add value."

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Sam for details.

The Arik Hesseldahl Watch

Arik Hesseldahl left Recode this month. Recode EIC Dan Frommer tells us there's no replacement lined up yet. Meanwhile, PR pros anxiously watch and wait, for enterprise reporters are scarcer than ever. FierceMarkets laid off several last month. IDG has lost a few through resignations and did not replace them.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Quentin Hardy Today

New York Times deputy technology editor Quentin Hardy appears tomorrow night at a sold-out PRSA event in Silicon Valley. Billed as an "enterprise tech" journalist, Quentin does cover AI, and a bit of cloud. Truth is, Quentin hasn't sourced his own material all that much lately; instead he opines on other NYT reporters' material as part of the NYT's Daily Report.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Sam for details.

Predictions: A Path to Coverage

Looking for a fresh approach for story pitches, contributed content and client media? Try predictions. They're not just for December anymore. According to Google Trends, interest in predictions as a "media genre" has never been higher. Forbes's 2016 prediction articles drew three times as many readers than the Forbes average.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Wired Profile Stirs Journo Angst

Did you catch Christopher Mims on Twitter this week? The WSJ columnist criticized Wired for its newly published profile of Magic Leap, which it calls "the world's most secretive startup." "No one plays the access journalism game in tech better than Wired," he Tweeted, explaining that "Wired's piece on Magic Leap is good, but is it journalism? It reads like an extended, rapturous press release."
Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Where are the Engaged Readers? SimilarWeb Stats Can Tell You

Perhaps the most respected tech publication in the industry has the highest bounce rate, the smallest number of page views per visit and the lowest time on site among all major rivals. Which is it? SimilarWeb can tell you, for free. Founded seven years ago this month, SimilarWeb data can reveal dozens of criteria that can help shape your pitch strategies.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Meet VB's New EIC: Blaise Zerega

VentureBeat will turn ten years old in September. If it's to last another ten, Blaise Zerega will be the guy to chart the course. Blaise began this week as VB's EIC. He won't write much, so don't pitch him an everyday story. Pitch instead the story of the year.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Edit's Advice to PR in 2015

With 2016 now so close, we thought we'd package what we felt were 2015's most poignant PR takeaways from the many tech and business journalists we interviewed. We kept the list quite short and focused only on the counter-intuitive. Let's get right to it.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

2016: Trends and Opportunities

 

If anyone knows for sure what "mobile content" will look like next year, it should be Forbes, with several apps already out and more on the way. But even Forbes doesn't. That's why last month it held an internal "100% Mobile Day" in which reporters, editors and folks from the sales and PR side brainstormed what "Forbes for your phone" might look like.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Pages

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Fri, 2014-10-24 10:04

Maybe so, says (SWMS subscriber) Edelman's Steve Rubel. Quoted by DM News, Steve worries that if 50 percent of content is consumed... Read more

Tue, 2014-10-21 11:05

Though he is damn near synonymous with data journalism, Nate Silver is still having a hard time launching FiveThirtyEight at ESPN.... Read more

Thu, 2014-10-09 09:14

... and the headline ended with ...That May Surprise You. A great click-bait technique. Well, the things didn't surprise us and they won't surprise... Read more

Pages